Interact 2018 2017-12-11T17:02:22+00:00

Interact with its track record of incisive guidance from senior leaders and unrivalled networking opportunities is always a must-attend event for the digital advertising industry.

In 2018 this is truer than ever. Interact is in Milan, on 23-24 May just as GDPR becomes an operational reality with all that means for both consumers and marketers and how audiences are to be reached. And this is just one of the industry level changes you can expect. To be sure you are across all the big issues, Save The Date in your calendar!

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2018 Speakers

NIGEL GILBERT

VP Strategic Development EMEA, AppNexus

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Digital media pioneer, Nigel Gilbert leads AppNexus' strategic development across Europe. He has been with the company now for over 5 years, and has been at the vanguard of programmatic growth in Europe over that time.  Prior to joining AppNexus, he served as Head of Orange Ad Market (UK & FR) for France Telecom. He was responsible for all commercial operations at Orange Ad Market, the real-time bidding (RTB) exchange. In 2001 Nigel co-founded Unanimis, the first and largest digital publisher network in the UK. As Commercial Director for Unanimis, Nigel established and managed operations for eBay, BBC, Channel 5, and the London Stock Exchange, among others.

Anthony Hitchings

Digital Advertising Operations Director, Financial Times

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Anthony is responsible for digital advertising operations at Financial Times.  The remit includes management of ad tech strategy, campaign management, campaign planning and insight reporting, marketing for branded content campaigns and the CRM strategy for the commercial department.  Previously Anthony worked on the product development team where he was responsible for commercial product development.  In short he loves a bit of ad tech and pushing the boundaries when it comes to developing commercial products. Outside of work Anthony is a keen cyclist and has recently taken on the challenge of managing the design, fundraising and build of a new scout headquarters for his local scout group.

ROB NORMAN

Chief Digital Officer & Chairman North America, GroupM

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Rob is Global Chief Digital Officer of GroupM, a Director of WPP Digital and BBC Global News. In addition, Rob is a Governor of The Center for the Digital Future at USC and of the Future of Advertising Project at Wharton and a member of the Facebook Client Council. Rob’s job is to lead the Group’s understanding of the disruptors and the disrupted and promote scalable innovation for clients. In social media, Rob has a large footprint including over 150,000 followers on LinkedIn, a platform which he uses to promote the integrity of digital marketplaces as a mechanism to ensure the industry knows what GroupM and its clients expect from the vendor community. Rob is widely published and works with a wide portfolio of our clients from Chanel to Unilever, Nestle, NBC Universal and many others. A 30-year veteran, Rob’s personal goal is to remain relevant and to use the experience of the old and combine it with knowledge of the new to create value for clients. Rob lives in Connecticut and is beloved by the airline industry for his carbon footprint.

HOSSEIN HOUSSAINI

Global Head of Programmatic Solutions, Havas Group

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Hossein Houssaini joined Havas Media in 2015 with the mission to build the global music data alliance between Havas and Universal Music Group (Vivendi). He has helped global clients like Emirates, Hyundai, Kia, Disney & Telefonica to transform digitally. Since the beginning of 2017, he also consults clients on a group level for creative and media. Hossein has helped to produce a global training program (Havas University), which today is part of every Havas’ employees development plan, and is available for clients as well. The first training course launched is called the “100% Programmatic Program” and has already certified over 6,000 participants. Before HAVAS, Hossein created IPG Mediabrands’ first Trading Desk, Cadreon, in DACH (GSA) and shortly after, acted as Director Technology for all audience buying platforms (Mediabrands Audience Platform), bringing programmatic to the region. Before Cadreon, Hossein worked for Google, starting in tech support and then moving to a sales manager role re-establishing the Rich Media business for DACH (GSA) & the Nordics, launching projects like YouTube Masthead and developing the markets to a successful business.  Hossein joined the global board of i-com in 2017. This community is comprised of the most extensive international group of industry leaders on the forefront of Smart Data Marketing, ranging from CMOs to top Data Scientists.  

FRANCK SINEAU

Media Group Director, Richemont

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Franck has been involved in marketing and communication business since graduating from Paris University in 1994. After 12 years in the automotive industry, dealing with mar com stakes as communication manager for several brands, as Saab or Alfa Romeo, he joined Mindshare, one of the worldwide leading WPP media agency network, as Managing Partner in 2006. There he ran the business for a portfolio of blue chip clients such as Rolex, HSBC, IBM, Motorola, Lufhansa or Sony Playstation. He joined Richemont as Head of Media Department in September 2010, a department whose principal mission is to support Richemont Maisons on their media buying strategy on more than 50 markets. One of the key challenge of the Group today being how to conciliate fast expansion of Digital vehicles with luxury sector’s business fundamentals.

NEIL BOWMAN

VP Advertising Technology, BBC Worldwide

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Neil Bowman is the Vice-President of Advertising Technology for BBC Advertising. He is responsible for the technical direction and integration of all ad platforms across the globe. This includes responsibility for ad serving, programmatic, data management and warehousing,  new ad format and site monitoring across BBC’s international TV, radio and digital portfolio. Neil is an active member of the IAB tech lab and board member of IAB Europe. Prior to joining the BBC, Neil held senior roles in technology, product and operations at AOL Advertising where he ran a team of specialists focussing on adserving technology, video, mobile platforms and audience targeting for their O&O properties. He also held technical and operational positions at ITV and Trinity Mirror.

TO BE CONTINUED

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2018 Agenda

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AWARDS

MIXX Awards Europe

The MIXX Awards recognise and celebrate the best digital advertising campaigns in Europe.

Winning entries will be showcased to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.

All European campaigns that have been entered into a national or international award competition are invited to participate.

Gold, Silver and Bronze awards are available for each category. Gold award winners will be entered into the MIXX Grand Prix award representing the pinnacle of achievement in European digital marketing this year.

Categories | Jury | Shortlist | Winners

ENTER YOUR CAMPAIGN

Research Awards

The IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry.

Winning projects will become part of the IAB Europe expanding libraries of proof points, including the Programmatic, Multi-Device and Connected World and Ad Effectiveness libraries, for industry professionals to use in their strategies and daily work.

The Research Awards 2018 will be presented on the evening of May 23 at the Gala Dinner of the IAB Europe Interact conference in Milan.

Categories | Jury | Shortlist | Winners

ENTER YOUR PROJECT

2017 SPONSORS

Thanks to the support of our committed sponsors, we are able to deliver a successful conference with great professionals and full of business insights and creativity. We offer a large range of sponsorship opportunities, which give our sponsors maximum visibility. If you wish to become an official sponsor of the Interact 2018 conference, please do not hesitate to contact Alison

2017 MEDIA PARTNERS

Interact offers an excellent opportunity to reach decision-makers, international advertisers, publishers, media companies, agencies, and market research companies that are involved in the European online advertising sector. As a media partner you will receive a range of benefits, including interviews with the most recognised experts in the digital advertising industry, as well as a mention in all communications, from newsletters to advertisements. If you wish to become a media partner or an association partner of the Interact 2018 conference, please do not hesitate to contact Colombe

2017 INDUSTRY PARTNERS

We partner with like-minded associations that share our ambitions for the digital advertising industry. If you wish to become an industry partner of the Interact 2018 conference, please do not hesitate to contact Colombe.

 

Interact 2018 Venue

SuperStudio Piu, Milan

AFFILIATED HOTELS

Affiliated Hotels

Interact 2018 offers you special room fares at selected affiliated hotels.
You must contact the hotel directly: they will confirm your reservation and the relative fare based on availability at the moment of booking.
Payment is at your expenses and you must comply with the hotel terms and conditions.

Mercure Milano Solari Hotel

Via Pietro Orseolo, 1, 20144 Milan – Tel. 02 581 7801

Visit the website

  • Single room € 126,00, breakfast included, city tax excluded
  • Double room single use € 136,00, breakfast included, city tax excluded
  • Standard double room €163,00, breakfast included, city tax excluded

How to book: e-mail h7926-re@accor.com and enter “Interact 2018” in the subject field,

HOW TO REACH SUPERSTUDIO PIU

FROM MALPENSA AIRPORT:

Take the Malpensa Express train (one every 30 minutes) and get off at Cadorna F.N. Take the underground line 2 (green) in the direction of Abbiategrasso / Assago Milano Forum and get off at Porta Genova. Use the stairs to cross the tracks and continue along Via Tortona.

FROM LINATE AIRPORT:

Take the 73 bus (Aeroporto–San Babila) and get off at San Babila M1. Take the underground line 1 (red) from San Babila in the direction of Bisceglie/Rho Fiera Milano and get off at Cadorna. Take the underground line 2 (green) in the direction of Abbiategrasso / Assago Milano Forum and get off at Porta Genova. Use the stairs to cross the tracks and continue along Via Tortona.

FROM CENTRAL STATION:

Take the underground line 2 (green) in the direction of Abbiategrasso / Assago Milano Forum and get off at Porta Genova. Use the stairs to cross the tracks and continue along Via Tortona.

FROM GARIBALDI STATION:

Take the underground line 2 (green) in the direction of Abbiategrasso / Assago Milano Forum and get off at Porta Genova. Use the stairs to cross the tracks and continue along Via Tortona.

OVERGROUND:

Line 68 (to Bergognone) 300 m
Line 90 / 91 (to Delle Milizie) 450 metri
Line 47 (to Valenza)
Line 74 (to Valenza)
Line 19 (to Stz Genova)
Line 2 (to Colombo)
Line 9 (to Colombo)
Line 14 (to Solari / Stendhal) 350 m
Tortona.

BY CAR:

From the north: From the SS 36, take the exit for the A4/Milano/Torino/Genova/Tangenziale Ovest. Take the exit for Milano/Viale Certosa/Fieramilanocity and get onto the Autostrada dei Laghi. Take the Ghisallo flyover and continue along Viale Alcide De Gasperi. Turn right onto Viale Renato Serra and continue as far as Piazzale Lotto. Turn right on Viale Giovanni Migliara. At the roundabout take the third exit for Viale Murillo and continue. Turn left at the end of Viale Carlo Troya into Via Tortona.

From the south: From the A1 Milano–Bologna, take the Tangenziale Ovest (E35) in the direction of Genova/Torino/Varese. Take the Milano/Assago exit and get on to the A7. Take the second exit at the roundabout and continue along Via Spezia. Take the second exit at the next roundabout in the direction of Viale Liguria. Continue towards Viale Cassala and Piazzale delle Milizie. Turn left into Via Tortona.

From the west: Continue straight from the exit of the A7 Milano–Genova. Take the second exit at the roundabout for Via Spezia in the direction of Milano/Viale Liguria. Continue towards Viale Cassala and Piazzale delle Milizie. Turn left into Via Tortona

From the east: From the A8 Milano–Laghi, follow the signs for Milano/Viale Certosa/Centro/Fieramilanocity. Take the Ghisallo flyover and continue along Viale Alcide De Gasperi. Turn right onto Viale Renato Serra and continue as far as Piazzale Lotto. Turn right on Viale Giovanni Migliara. At the roundabout take the third exit for Viale Murillo and continue. Turn left at the end of Viale Carlo Troya into Via Tortona.

CONTACT

For speaking opportunities, please contact Townsend Feehan / For sponsorship opportunities, please contact Alison Fennah