Interact 2018 2018-03-19T13:45:00+00:00

Interact with its track record of incisive guidance from senior leaders and unrivalled networking opportunities is always a must-attend event for the digital advertising industry. In 2018 this is truer than ever. Interact is in Milan, on 23-24 May just as GDPR becomes an operational reality with all that means for both consumers and marketers and how audiences are to be reached. And this is just one of the industry level changes you can expect.

We invite you to take advantage of the Early Bird Offer! The regular Early Bird Pass costs 525 EUR (excl. 22% VAT) and the Early Bird Pass with the Gala Dinner costs 650 EUR (excl. 22% VAT). Early Bird passes are only available until 31 March. To be sure you are across all the big issues, Book your pass now!


Why attend?

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2018 Speakers


Senior Advisor, GroupM

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Rob is Global Chief Digital Officer of GroupM, a Director of WPP Digital and BBC Global News. In addition, Rob is a Governor of The Center for the Digital Future at USC and of the Future of Advertising Project at Wharton and a member of the Facebook Client Council. Rob’s job is to lead the Group’s understanding of the disruptors and the disrupted and promote scalable innovation for clients. In social media, Rob has a large footprint including over 150,000 followers on LinkedIn, a platform which he uses to promote the integrity of digital marketplaces as a mechanism to ensure the industry knows what GroupM and its clients expect from the vendor community. Rob is widely published and works with a wide portfolio of our clients from Chanel to Unilever, Nestle, NBC Universal and many others. A 30-year veteran, Rob’s personal goal is to remain relevant and to use the experience of the old and combine it with knowledge of the new to create value for clients. Rob lives in Connecticut and is beloved by the airline industry for his carbon footprint.


Founder, The Fawnbrake Collective

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Fascinated by brands, technology, culture and ideas, Amelia Torode is one of the UK’s best known strategic planners. Campaign magazine describe her as a “trailblazer in the advertising industry, a brilliant strategic thinker and leader.” She was one of the first WPP Marketing Fellows in 1997 and subsequently worked at agencies such as Naked Communications, OgilvyInteractive New York, VCCP and at TBWA\London as their Chief Strategy Officer. Amelia recently launched The Fawnbrake Collective, designed to be a new operating system for Brand Strategy & Experience Design using independent and freelance talent who have chosen to opt out of large agency structures. Amelia is a TEDx Talk-er on Brands On The Brain, a Part Time Power List winner, “Planner of The Year”, a mum/wife of Arsenal obsessives, and an unfit runner. Twitter keeps her informed, Instagram keeps her sane.


Group Media Department Director, Richemont

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Franck has been involved in marketing and communication business since graduating from Paris University in 1994. After 12 years in the automotive industry, dealing with mar com stakes as communication manager for several brands, as Saab or Alfa Romeo, he joined Mindshare, one of the worldwide leading WPP media agency network, as Managing Partner in 2006. There he ran the business for a portfolio of blue chip clients such as Rolex, HSBC, IBM, Motorola, Lufhansa or Sony Playstation. He joined Richemont as Head of Media Department in September 2010, a department whose principal mission is to support Richemont Maisons on their media buying strategy on more than 50 markets. One of the key challenge of the Group today being how to conciliate fast expansion of Digital vehicles with luxury sector’s business fundamentals.


European Data Protection Supervisor

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Giovanni Buttarelli is the European Data Protection Supervisor. He was appointed by a joint decision of the European Parliament and the Council on 4 December 2014 for a term of five years. From January 2009- December 2004, he served as Assistant Supervisor. Before joining the EDPS, he was Secretary General at the Italian Data Protection Authority from 1997-2009. As a Cassation judge in the Italian judiciary, he has long been involved in many initiatives and committees on data protection and related issues at international level.

Anthony Hitchings

Digital Advertising Operations Director, Financial Times

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Anthony is responsible for digital advertising operations at Financial Times.  The remit includes management of ad tech strategy, campaign management, campaign planning and insight reporting, marketing for branded content campaigns and the CRM strategy for the commercial department.  Previously Anthony worked on the product development team where he was responsible for commercial product development.  In short he loves a bit of ad tech and pushing the boundaries when it comes to developing commercial products. Outside of work Anthony is a keen cyclist and has recently taken on the challenge of managing the design, fundraising and build of a new scout headquarters for his local scout group.


CEO, ExchangeWire

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Ciaran O’Kane is the CEO of ExchangeWire, the leading global digital advertising trade publication and research firm.  He has worked in digital advertising over the last ten years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.


Founder & CEO, ProgRox

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Erol is a 30-year media industry veteran, who has held regional and international leadership roles, covering commercial, entrepreneurial, strategic, technical & communication responsibilities, with skills and experience gained from building and managing market-leading Digital Media and Ad Operations/Technology organisations, Sales Support, Technical and Business Consultancy, Network Support Operations, Outsourced Managed Services and Technical Pre-Sales Support. He has held executive management responsibilities in a wide variety of business entities and cultures, from major multi-nationals such as OMD, Google, Microsoft, EMC, Oracle, Exodus and IBM, to multiple start-ups. Erol has grown these start-up businesses substantially, with substantial revenue and delivery capability increases, and taken them to the point of trade sale, and has built UK, EMEA & Asia-Pacific organisations.


Chairman of the Board of Directors IAB Europe

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Constantine has been passionate about the media business since the start of his career in the early 90s. Early stints included Lambrakis Press (93-96), as Head of Electronic Publishing (which pre-web meant… audiotext!) and the Paris-based World Association of Newspapers (96-2000), as Director of Management Services to members. Over the last decade or so, he has been sitting on the Boards of leading Greek companies, advising them on Digital Strategy & Business Development as well as Corporate and Brand Communications. As association work can be quite addictive, Constantine continues to be active in trade bodies: a founder of IAB Greece in 2001 and co-founder of IAB Europe in 2002, he currently serves as IAB Europe’s Chairman of the Board of Directors since May 2013. He is also an adviser to OPA Europe, working with a select group of premium content providers on the association’s “best practices in digital publishing” program.


Head of Martech and Ops, The Economist

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Steve Lok is currently Head of Martech and Ops at The Economist, and has been working in technology and digital transformation for more than 20 years - his team likes to refer to him simply as “The Plumber”.A thought leader in the marketing technology, Steve started his career as a web developer in the 90s, founded a healthtech startup, and then led agile transformation before his current 'unicorn' role at The Economist helping his team execute on their visions of the modern marketing future. Applying his experience into marketing transformation has brought The Economist a gold Cannes Lions, DMA Grand Prix, in a host of tech, data, and marketing awards. His breakout work in this space has led to a revenue revolution at The Economist, pioneering record-breaking growth every year for the last three years.Steve is a passionate speaker and over-sharer on martech and digital transformation, engaging audiences on how the confluence of tech, data, and content is real, reproducible, and provable.


Executive Director TMT Research & Analytics, IHS Markit

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Daniel is Executive Director TMT Research & Analytics at IHS Markit. His focus areas include the future of TV and video, social media platforms, advertising-funded business models, AI-driven marketing, data strategies, media policy & privacy. He is also responsible for data innovation and overall research & analytics strategy. At IHS Markit, Daniel works with a diverse array of organizations from media and entertainment groups, financial institutions, to governments and technology firms, advising on strategy, providing due diligence, trend modelling and expert insight. His comments have appeared in the New York Times, The Guardian, Le Monde, Variety and other international newspapers and industry journals. He is a regular guest on TV and radio, and frequent conference speaker. Daniel also serves as an advisor to several think tanks and technology firms. Daniel completed his PhD at the London School of Economics (LSE) with a dissertation on how humans and machine intelligence systems interact in shaping the world, and what that means for the future of our society and economy. He continues to be active in the academic space.


Chairman of AdMonsters and Founder of Beeler.Tech

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Rob Beeler is currently Chairman of AdMonsters and Founder of Beeler.Tech based in New Jersey.  Rob founded Beeler.Tech in September 2016 to share his 20 plus years of ad operations and ad tech experience and offer consulting and training on digital media revenue platforms for larger publishers, agencies and brands. Rob has been with AdMonsters since 2008 serving as Editor-In-Chief of and lead on AdMonsters global conferences focused on ad technology and digital media. Prior, he was Executive Director of Ad Operations and Analytics at Advance Internet (now Advance Digital) a leading creator of local news and information across the United States from 1999 to 2008. Rob has extensive knowledge in digital advertising (display, programmatic, video, native, mobile), training and event management and content programming. He is a member of the IAB Digital Ad Operations Certification Program Exam Committee. Rob graduated from Syracuse University in 1990 with a BA in English and Producing Electronic Media.


Executive Vice President of Brand Safety, GroupM Global

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John Montgomery is Group’s Executive Vice President of Brand Safety.  He was appointed to this role in August, 2016 to ensure that GroupM client’s brands are protected from risks in the digital supply chain, like fraud and piracy and to ensure that the digital components of their plans are effective in every region. John’s WPP career began when he joined Ogilvy in South Africa in 1989 as Media Director and launched Mindshare in that country. In the final three years he spent in South Africa, he was Managing Director of the Ogilvy Group in Cape Town, one of the most creative agencies in the Ogilvy Worldwide network. In 2001, John moved to Amsterdam as CEO, Ogilvy Group Netherlands. In 2004, John relocated to New York to lead the Interactive media practice for Mindshare and Ogilvy and was subsequently appointed as Global CEO of Mindshare Interaction in 2006 where he established the digital practice for Mindshare worldwide. In 2009, he took on the role of COO of GroupM Interaction for North America and in 2015 was appointed as the Chairman of Connect North America. John is seen as one of the digital innovators in the field and speaks regularly on issues such as Audience buying, Brand safety, Data Quality and Privacy.  He has represented the advertising industry to the U.S. Senate Commerce Committee and the White House and is on the Internet Steering Committee for the WEF. John is also immediate past chairman of the 4A’s Media Leadership Council and leads The Privacy Task group for 4A’s. In addition, John is co-chairman of the TAG anti-piracy initiative. In 2013, John was nominated by Adweek as one of the 12 smartest people in media and won a Media All-Star Award from Media Post and was most recently acknowledged amongst the 100 people who make advertising great by the 4A's in the US.


Chief Executive Officer, Interactive Advertising Bureau

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Randall Rothenberg is the Chief Executive Officer of the Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 600 leading media, marketing and technology companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS,, and scores of other ad-supported digital companies, which are responsible for selling more than 86% of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, the IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. The IAB has 45 affiliate associations around the world. Mr. Rothenberg led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Mr. Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning business journal strategy+business, Strategy+Business Books,, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer. Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age. Mr. Rothenberg is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign. Mr. Rothenberg received an undergraduate degree in Classics from Princeton University and currently lives in New York City.


VP Advertising Technology, BBC Advertising

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Neil Bowman is the Vice-President of Advertising Technology for BBC Advertising. He is responsible for the technical direction and integration of all ad platforms across the globe. This includes responsibility for ad serving, programmatic, data management and warehousing,  new ad format and site monitoring across BBC’s international TV, radio and digital portfolio. Neil is an active member of the IAB tech lab and board member of IAB Europe. Prior to joining the BBC, Neil held senior roles in technology, product and operations at AOL Advertising where he ran a team of specialists focussing on adserving technology, video, mobile platforms and audience targeting for their O&O properties. He also held technical and operational positions at ITV and Trinity Mirror.


Media Impact GmbH (Axel Springer)

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Carsten Schwecke was born on the 19th of February 1976 in Oldenburg. In 2001 he successfully graduated in economics with a distinction in marketing from ESCP-EAP, studying in Paris, Oxford and Berlin. After obtaining his university degree, he began his professional career. He has, for example, held positions such as Managing Director at Travelzoo (Europe) Ltd. for Germany and Spain. Between 2005 and 2008, he worked as Online Director at IQ Digital Media Marketing, online marketer of the publishing group Holtzbrinck. In the course of this, he was in charge of clients such as, Zeit Online and Since September 2015, Carsten Schwecke is a member of the executive board of Media Impact, the marketer of Axel Springer and the Funke Media Group. In December 2016 he was appointed to the management board. In his position as Chief Digital Officer, he is responsible for programmatic advertising, digital marketing, revenue & inventory management as well as the digital sales.


Global Head of Programmatic Solutions, Havas Group

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Hossein Houssaini joined Havas Media in 2015 with the mission to build the global music data alliance between Havas and Universal Music Group (Vivendi). He has helped global clients like Emirates, Hyundai, Kia, Disney & Telefonica to transform digitally. Since the beginning of 2017, he also consults clients on a group level for creative and media. Hossein has helped to produce a global training program (Havas University), which today is part of every Havas’ employees development plan, and is available for clients as well. The first training course launched is called the “100% Programmatic Program” and has already certified over 6,000 participants. Before HAVAS, Hossein created IPG Mediabrands’ first Trading Desk, Cadreon, in DACH (GSA) and shortly after, acted as Director Technology for all audience buying platforms (Mediabrands Audience Platform), bringing programmatic to the region. Before Cadreon, Hossein worked for Google, starting in tech support and then moving to a sales manager role re-establishing the Rich Media business for DACH (GSA) & the Nordics, launching projects like YouTube Masthead and developing the markets to a successful business.  Hossein joined the global board of i-com in 2017. This community is comprised of the most extensive international group of industry leaders on the forefront of Smart Data Marketing, ranging from CMOs to top Data Scientists.


Managing Director, Digital,The Telegraph

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Dora is currently the Managing Director, Digital at The Telegraph. Prior to this she was responsible for running the Yahoo EMEA Programmatic & Audience Marketplace. Her team focused on data-driven programmatic video, display, and native media sales via the Brightroll Exchnage, as well as Brightroll DSP sales, supply & data acquisition, analytics, and insights. Prior to this Dora was Yahoo's Head of Optimisation, where she led a team of analysts across six markets and was responsible for campaign management, analysis, and performance. She started working at Yahoo following the acquisition of Blue Lithium – the US start-up ad network – in 2007, where Dora was an early UK employee, creating and leading the client service and optimisation team for display advertising.


President Media, iQ

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Richard is President of Media iQ and key member of the Board of Directors. Richard is well-known as a media and marketing leader globally, with extensive experience within media owner, agency, creative and digital businesses. Dunmall started his career at VNU Business Publications, but soon became interested in Digital Media, moving to Pan-European Ad Sales Hose, AdLINK Internet Media in 2001. Having risen to the role of Sales Director, he departed in 2004 to join WPP digital shop mOne as UK CEO, and then in the same role in the newly created MindShare Interaction. Never one to stand still, Richard could see how media and technology were moving closer together, so in 2006 he moved to aQuantive to run its DRIVEpm and Atlas businesses across Europe as SVP and Managing Director, EMEA. That chapter in his career culminated in his move to Microsoft in 2007, with their global acquisition of the Company. Having integrated the EMEA Team into Microsoft, Richard was given the opportunity to run Microsoft Advertising Greater Asia Pacific, relocating to Hong Kong, with full commercial responsibility for the advertising sales, service, trade marketing and operations functions across markets as far-reaching and diverse as Japan, Greater China, India, Australia, South East Asia and Korea. He then added LATAM and Canada to his scope when promoted to Vice President. In 2011, new opportunities again presented themselves, with Dunmall promoted to Vice President, Global Agencies and Accounts, based in New York. Richard left Microsoft in 2012, joining Naked Communications as Global CEO after a brief stint at Berlin-based mobile ad network Madvertise.  He then relocated back to London in late 2013, joining Bauer Media UK as its first ever Group Managing Director, Advertising, with commercial responsibility for all brands and platforms across the organization. He joined Media IQ in January 2016 as Chief Revenue Officer, before being promoted to President a year later.


VP Sales Europe, Spotify

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Marco Bertozzi is VP of Sales, Europe at Spotify, responsible for the streaming company’s advertising revenue throughout Europe. He began his career as a TV buyer at Zenith Optimedia, where he rose to Head of Digital. Since then he has held various senior leadership roles at TMP Worldwide, Vivaki and Starcom, specialising in programmatic strategy, Audience On Demand, addressable media and performance marketing. A regular contributor to Campaign on programmatic-related topics, Marco joined Spotify in January 2017 and is especially excited about the opportunities for programmatic audio and data innovation at the company. Spotify is a leader in media streaming with over 100 million monthly users globally. Spotify leverages a highly engaged and mobile audience to offer audio, video and display advertising solutions for leading brands.


General Manager, Adtech & Business Development, Publitalia ‘80

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Paola is General Manager of Publitalia ’80, Mediaset Italy saleshouse, where she is leading the Adtech and Business development unit focussing on new business strategies, partnerships, and technology driven innovation.Paola graduated in 2003 as an Engineer at Politecnico of Milan. Thriving into change and passionate about innovation and technology, she has worked in finance and digital media in London first, gaining experience on several markets and international environments, and in Italy, for GroupM.After pioneering the world of programmatic in Italy with the launch of Xaxis, which she led from 2011 to 2015, she has moved to the broadcaster world to jump right in the fascinating evolution of the media industry to launch and grow emerging revenue streams.Currenty Paola is CEO of Adtech Ventures srl and Board Member of Publieurope Ltd, both Publitalia companies on Adtech development and International Saleshouse respectively.  She has been appointed Director in the newly launched European Broadcaster Exchange.


CEO Tradelab

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As a tech passionate and digital fan, Yohann started creating and monetizing websites at the age of 15 before becoming a “serial entrepreneur” starting 4 start-ups in the web design and advertising sector. He founded Tradelab Smartdata in 2010, a digital data processing entity, therefore Tradelab in 2011, its programmatic media buying extension. Tradelab, as technologic platform, marks today the first independent programmatic media buyer in France and it is also among the 3 main Europeans (SRI, 2017 source), staffed by 170 employees in its 6 worldwide offices.


Managing Director EMEA, Index Exchange

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With more than 15 years of leadership experience in the digital media industry, James is applying his expertise towards the growth and expansion of Index Exchange’s offices and operations across Europe and new global markets. Prior to joining Index, he was the CEO of Datacratic, a machine-learning and AI software start up. James has previously served as a consultant to large media companies including Yellow Pages Group, Rogers Digital Media and The Globe and Mail, where he worked with senior executives to establish competitive strategies leveraging the opportunities emerging from a shift to real-time, data-driven advertising. James is a successful angel investor and serves as an advisor to several leading digital media and e-commerce start ups.


Director, Sales Insights EMEA, Oath

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Anita Caras is responsible for leading a team of high performing insight professionals across EMEA.  Under her direction, the team are responsible for delivering consumer insights and data assets that generate demand, support EMEA revenue commitments and help build Oath’s brand equity in the digital advertising space. Passionate about brands and the possibilities that digital media offers, Anita is focused on driving understanding of digital media and the opportunities it creates via data driven dashboards and content pieces, which are distributed both internally and externally to agencies, advertisers and journalists across the Globe. Anita’s 20+ years of media research experience have been drawn from roles both media owner and agency side. Prior to joining Oath, Anita held roles at: Microsoft, ITV, Viacom Brand Solutions/MTV and ZenithOptimedia both in Australia and in the UK. Before that, Anita taught media production and journalistic skills to college children in Long Island, USA.  


SVP, Blockchain Ventures

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Anne is a highly experienced CMO, leader and influencer with deep management experience in leading matrix teams and building business.  Specialising in the creation of strategic marketing propositions for technology and media companies and developing the business strategy to deliver revenue targets. Skills include spearheading business growth based on marketing strategies and programme implementation, technology integration and product innovation, 3rd party alliances and organisation evolution. Anne has over 20 years experience in the commercial management of digital platforms;
  • As SVP Sales Marketing & Ad Technology, BBC Advertising from 2009 to 2017 - BBC Advertising is division of BBC Worldwide that handles the BBC’s commercial business outside of the UK. She was responsible for the global proposition and positioning of BBC Advertising and leading the Advertising technology strategy driving ad systems product development across BBC World News and
  • At Microsoft MSN Anne held a number of senior management roles leading the global sales marketing strategy for Microsoft Advertising, The positioning plan for the launch of Microsoft Search (Bing). Introduction of the key account client management strategy and the global launch of digital advertising at Cannes Lions through the first digital sponsorship.
Prior to BBC Worldwide, Anne spent several years in senior international management positions within commercial organisations including systems integrators Getronics (acquired by KPM Telecom), PwC, British Airways, BT (British Telecom) and Benetton, working closely with teams in Hong Kong, Seattle, New York, Paris, Brussels and Amsterdam. Anne was Vice-Chair of the Executive Committee of IAB Europe and is a member of Council for University of Bath. She is a graduate of Durham University, where she gained a BSc in Geography and is studying for a MA in Leadership and Sustainability at IFLAS at the University of Cumbria specialising in the principals of mutuality and democracy. Anne is currently taking time out to learn about block chain focusing on its application to the ad supply chain in the context of transparency and trust - as well as exploring its usage in the consumer experience through sovereign identity and the possibilities of tokenisation as an alternative commercial model for content creation.


Vice President Marketing Science, Facebook

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Brad Smallwood leads Facebook’s Measurement and Insights group, responsible for analyzing and optimizing the online and offline impact of Facebook’s advertising. Smallwood works with the world’s largest brands and agencies both to measure advertising effectiveness and to improve the relevance of ad campaigns to Facebook users. Advertisers his team works with range from direct-response marketers interested in driving immediate consumer actions, to brand marketers looking to understand offline ROI as well as affect more long-term attitudinal changes in consumers (e.g. brand awareness metrics). In addition to ad effectiveness measurement, Smallwood oversees the day-to-day management of Facebook’s worldwide ad inventory including pricing, inventory controls, and running of Facebook’s marketplace. Smallwood has over 20 years of experience developing and running both on and offline marketplaces. Prior to joining Facebook, he was General Manager of Yahoo’s multi-billion dollar display advertising business. While there, he worked to introduce several third-party demand channels to help strengthen the industry-leading Yahoo marketplace, including the acquisition of Right Media. Prior to Yahoo, Smallwood worked at startups Namezero, AllAdvantage, and Revcube, where he developed a series of state-of-the-art ad targeting and ad serving techniques. These techniques include the first behavioral targeting system, along with an integrated platform for online campaign management across search, display, email, creative, and landing page optimization. Before this, Smallwood was one of the early innovators in the pricing space, developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.


Chief Operating Officer, Wavemaker Turkey and Chief Digital Development Officer, GroupM Turkey

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Neslihan Olcay was named as the CEO of WAVEMAKER Turkey in October 2017. She has also been the Chief Digital Development Officer of GroupM Turkey since January 2016, working alongside her duties at WAVEMAKER. She is also responsible from AdvantageM, GroupM’s talent development academy and the digital transformation programme. Neslihan is an active member of the media and advertising community in Turkey. She is one of the founding members of IAB Turkey and currently acts as the Vice President and the chair of the Training Committee. She was also named as the chair of IAB Europe Education & Training Committee in May 2017. She has contributed to many events including Webit Congress, MMA ICT Summit and Media Summit. She acted as a judge or a jury president for many local and global awards, including IAB Mixx Awards Europe in 2014 and Cannes Media Lions in 2016. Neslihan also taught media planning courses at Istanbul University and Galatasaray University for 8 years. She co-authored “Markaloji”, a book published in 2012, on integrated marketing communications which aims at providing students of communication a comprehensive source in Turkish. Before joining to WAVEMAKER, Neslihan was the CEO of Maxus Turkey for 7 years. Prior to Maxus, she worked at Mindshare Turkey for 7 years and has been working in the advertising and marketing communications industry since 1993. She lives in Istanbul with her 19-year-old son, is a fan of sci-fi movies and TV serials and enjoys adventure and strategy games.


Chief Commercial Officer Large Account, Italiaonline

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Born in 1973, Andrea graduated in Industrial engineering at Politecnico of Milan and has had a long consultancy experience in McKinsey. Andrea was also in Google, where he was in charge of Global Partnerships for Italy. He was also founder of The Real Face, a company of web marketing services in which he served as chairman and CEO. Previously Andrea has been Managing director in the international group Noemalife and for 4 years, from 2007 to 2011, he served as managing director of System 24, the advertising sales house for the 24 Ore group. He joined Italiaonline in February 2017.


Gobal VP Research

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Global VP Strategic Development

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Evgeny Morozov

Writer and researcher

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Evgeny Morozov is the author of The Net Delusion and To Save Everything, Click Here. Morozov’s monthly column on technology and politics appears in The Observer (UK) and is syndicated in various newspapers across Europe. His writings have appeared in The New Yorker, The New York Times, The Wall Street Journal, Financial Times, and other publications. Previously a senior editor at The New Republic, he has been a fellow at Georgetown University, Stanford University, Open Society Foundations, New America Foundation, and the American Academy in Berlin.


Group Client Strategy Director Awin Global

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Kevin has worked in affiliate marketing for 15 years and at Awin for more than ten of those. In his role he’s responsible for empowering the company’s employees and clients with the right data and insights to make the most informed decisions about their campaigns. He also produces content and research for the global business. He was previously Chair of the Affiliate Marketing Council in the UK and continues to play an active role in the IAB’s Legislation and Standards’ Committee and Performance Marketing Council as Deputy Chair. He also advises on the annual Online Performance Study that scopes the size and scale of the affiliate industry in the UK.


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2018 Agenda

Take a look at Interact 2018 Preliminary Programme Outline



  • The offer for the Early Bird Pass including the Gala dinner is limited.
  • The offer for the Gala dinner only Pass is limited.
  • Coffee and Lunch will be offered to all Conference Pass holders.
  • By entering one of our awards competitions you can receive a further 30% discount on the Interact ticket price, find out more about the MIXX Awards Europe and IAB Europe Research Awards here. The offer to Awards entrants is limited.

This year, IAB Europe will make a €5 donation to the Worldwide Fund for Nature (WWF) for every delegate attending Interact 2018. The world’s wildlife has halved in less than a generation, while we are still on a path toward catastrophic climate change impacts, IAB Europe has decided to make this small contribution towards the work of the WWF.


Interact  2018

Want updates on the agenda, speakers and attendees? Leave us your email. We’ll pass them along.


MIXX Awards Europe

The MIXX Awards recognise and celebrate the best digital advertising campaigns in Europe.

Winning entries will be showcased to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.

All European campaigns that have been entered into a national or international award competition are invited to participate.

Gold, Silver and Bronze awards are available for each category. Gold award winners will be entered into the MIXX Grand Prix award representing the pinnacle of achievement in European digital marketing this year.

The MIXX Awards Europe shortlist will be announced 16 April.

The MIXX Awards Europe 2018 winners will be presented on the evening of May 23 at the Gala Dinner of the IAB Europe Interact conference in Milan.

Categories | Jury | Shortlist | Winners

Research Awards

The IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry.

Winning projects will become part of the IAB Europe expanding libraries of proof points, including the Programmatic, Multi-Device and Connected World and Ad Effectiveness libraries, for industry professionals to use in their strategies and daily work.

The IAB Europe Research Awards shortlist will be announced 16 April.

The Research Awards 2018 winners will be presented on the evening of May 23 at the Gala Dinner of the IAB Europe Interact conference in Milan.

Categories | Jury | Shortlist | Winners


Thanks to the support of our committed sponsors, we are able to deliver a successful conference with great professionals and full of business insights and creativity. We offer a large range of sponsorship opportunities, which give our sponsors maximum visibility. If you wish to become an official sponsor of the Interact 2018 conference, please do not hesitate to contact Alison

Have a look at the Sponsorship Brochure





Interact offers an excellent opportunity to reach decision-makers, international advertisers, publishers, media companies, agencies, and market research companies that are involved in the European online advertising sector. As a media partner you will receive a range of benefits, including interviews with the most recognised experts in the digital advertising industry, as well as a mention in all communications, from newsletters to advertisements. If you wish to become a media partner or an association partner of the Interact 2018 conference, please do not hesitate to contact Colombe


We partner with like-minded associations that share our ambitions for the digital advertising industry. If you wish to become an industry partner of the Interact 2018 conference, please do not hesitate to contact Colombe.


Interact 2018 Venue

SuperStudio Piu, Milan


Affiliated Hotels

Interact 2018 offers you special room fares at selected affiliated hotels.
You must contact the hotel directly: they will confirm your reservation and the relative fare based on availability at the moment of booking.
Payment is at your expenses and you must comply with the hotel terms and conditions.

Mercure Milano Solari Hotel

Via Pietro Orseolo, 1, 20144 Milan – Tel. 02 581 7801

Visit the website

  • Single room € 126,00, breakfast included, city tax excluded
  • Double room single use € 136,00, breakfast included, city tax excluded
  • Standard double room €163,00, breakfast included, city tax excluded

How to book: e-mail and enter “Interact 2018” in the subject field,



Take the Malpensa Express train (one every 30 minutes) and get off at Cadorna F.N. Take the underground line 2 (green) in the direction of Abbiategrasso / Assago Milano Forum and get off at Porta Genova. Use the stairs to cross the tracks and continue along Via Tortona.


Take the 73 bus (Aeroporto–San Babila) and get off at San Babila M1. Take the underground line 1 (red) from San Babila in the direction of Bisceglie/Rho Fiera Milano and get off at Cadorna. Take the underground line 2 (green) in the direction of Abbiategrasso / Assago Milano Forum and get off at Porta Genova. Use the stairs to cross the tracks and continue along Via Tortona.


Take the underground line 2 (green) in the direction of Abbiategrasso / Assago Milano Forum and get off at Porta Genova. Use the stairs to cross the tracks and continue along Via Tortona.


Take the underground line 2 (green) in the direction of Abbiategrasso / Assago Milano Forum and get off at Porta Genova. Use the stairs to cross the tracks and continue along Via Tortona.


Line 68 (to Bergognone) 300 m
Line 90 / 91 (to Delle Milizie) 450 metri
Line 47 (to Valenza)
Line 74 (to Valenza)
Line 19 (to Stz Genova)
Line 2 (to Colombo)
Line 9 (to Colombo)
Line 14 (to Solari / Stendhal) 350 m


From the north: From the SS 36, take the exit for the A4/Milano/Torino/Genova/Tangenziale Ovest. Take the exit for Milano/Viale Certosa/Fieramilanocity and get onto the Autostrada dei Laghi. Take the Ghisallo flyover and continue along Viale Alcide De Gasperi. Turn right onto Viale Renato Serra and continue as far as Piazzale Lotto. Turn right on Viale Giovanni Migliara. At the roundabout take the third exit for Viale Murillo and continue. Turn left at the end of Viale Carlo Troya into Via Tortona.

From the south: From the A1 Milano–Bologna, take the Tangenziale Ovest (E35) in the direction of Genova/Torino/Varese. Take the Milano/Assago exit and get on to the A7. Take the second exit at the roundabout and continue along Via Spezia. Take the second exit at the next roundabout in the direction of Viale Liguria. Continue towards Viale Cassala and Piazzale delle Milizie. Turn left into Via Tortona.

From the west: Continue straight from the exit of the A7 Milano–Genova. Take the second exit at the roundabout for Via Spezia in the direction of Milano/Viale Liguria. Continue towards Viale Cassala and Piazzale delle Milizie. Turn left into Via Tortona

From the east: From the A8 Milano–Laghi, follow the signs for Milano/Viale Certosa/Centro/Fieramilanocity. Take the Ghisallo flyover and continue along Viale Alcide De Gasperi. Turn right onto Viale Renato Serra and continue as far as Piazzale Lotto. Turn right on Viale Giovanni Migliara. At the roundabout take the third exit for Viale Murillo and continue. Turn left at the end of Viale Carlo Troya into Via Tortona.


For any questions, please contact Jules Mantle/ For sponsorship opportunities, please contact Alison Fennah