Interact 2017:  Two days of hard thinking, cutting-edge analysis, professional training sessions and, yes, fun, to understand and help define the new rules of engagement between marketers and consumers.

It has become a cliché to say that digital advertising is at a crossroads. Users are spending more and more time on an increasingly diverse array of online activities that offer new and unique opportunities for brand engagement. But they have more and more ways to make sure that relationships are built on their terms – if at all.  In parallel, marketers are putting increasing pressure on the delivery chain, demanding more transparency and accountability. European markets are seeing these trends in a variety of ways, but evidence of a “moment of truth” is everywhere.

Bring your experience and vision to Amsterdam to learn, network and set the industry agenda for the coming year!



David Shing

Digital Prophet, AOL

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Gian Fulgoni

CEO & Co-founder, ComScore

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Daniel Knapp

Senior Director, Advertising, IHS Technology

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John Montgomery

EVP, Global Brand Safety, GroupM

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Chris Clarke

Chief Creative Officer, International DigitasLBi

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Stephan Noller

Managing Director, ubirch GmbH

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Nigel Gilbert

VP Strategic Development EMEA, AppNexus

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Stuart Mays

Director of Commercial Strategy, Global Radio

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Anita Caras

International Research Director, AOL

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Anne Goodman

SVP, Sales Enablement and Advertising Technology, BBC Worldwide

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Constantine Kamaras

Chairman of the Board of Directors, IAB Europe

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Nick Reid

Managing Director, TubeMogul

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Philipp Von Hilgers

Co-Founder, Meetrics

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Thomas Duhr

Vice President, BVDW/IAB Germany

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Nicola Mendelsohn

Vice President EMEA, Facebook

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Trevor Hughes

President & CEO, IAPP (International Association of Privacy Professionals)

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Bjorn Kaspring

Marketing Quality Group, BVDW/IAB Germany

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Neil Bowman

VP, Advertising Technology, BBC Worldwide

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Anthony Rhind

Chief Operating Officer, Beamly

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Marc Sier

Chief Operating Officer, Admeira

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Townsend Feehan

Chief Executive Officer, IAB Europe

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Nicolas Bidon

Global President, Xaxis

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Jeffrey Cole

Founder and Director, Center for the Digital Future

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Dave Grimaldi

EVP, Public Policy, IAB

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Dino Bongartz

CEO, The ADEX (Vice-Chair IAB Europe Programmatic Trading Committee, IAB Europe)

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Guy Phillipson

Chairman, iCrossing UK

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Ari Paparo

CEO, Beeswax

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Nick Hewat

Commercial Director, Guardian News & Media

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Oliver Kanders

Director Market Building & Marketing, zeotap

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Willem-Albert Bol

Creative Director, de Persgroep Nederland

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To be continued

Coming soon

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Interact 2017 Conference Pricing

EARLY BIRD – Full Delegate Registrations 850 + VAT = 1028.50 Euro*

* The registration fee covers entrance to the full two-day conference, including all side events, coffee breaks, lunch, the gala dinner on May 23 2017 and VAT. If you are registering as National IAB Guest, IAB Europe Board Member or International IAB, you should have received by email a discount code to use. Media partners, speakers, and moderators will be registered by the IAB Europe Team. For any other questions, please contact **National Guest Registrations are limited and subject to availability. For any question, please contact your National IAB.


Interact 2017 Schedule

Day 1: 23 May

  • 10.00-11.00 Welcome breakfast
  • 11.00-17.30 Conference Programme 
  • 19.00-24.00 Gala Dinner Programme

Day 2: 24 May 

  • 09.30-15.30 Conference Programme 
Download the 2017 Preview Programme

Interact  Conference

May 23 – 24, 2017

Want updates on the agenda, speakers and attendees? Leave us your email. We’ll pass them along.


MIXX Awards

THE MIXX Awards recognise and celebrate the year’s best digital advertising campaigns in Europe.

Winning entries will be showcased to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.

All European campaigns that have won a digital award in a national or international award competition are invited to participate.

The MIXX Awards 2017 will be presented on the evening of May 23 at the Gala Dinner of the IAB Europe Interact conference in Amsterdam.

Entries Open: 1 February, 2017/Entries Close: 29 March, 2017

Categories | Jury | Shortlist | Winners


Research Awards

The IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry.

Winning projects will become part of the IAB Europe expanding libraries of proof points, including the Programmatic, Multi-Device and Connected World and Ad Effectiveness libraries, for industry professionals to use in their strategies and daily work.

The Research Awards 2017 will be presented on the evening of May 23 at the Gala Dinner of the IAB Europe Interact conference in Amsterdam.

Entries Open: 1 February, 2017 / Entries Close: 29 March, 2017

Categories | Jury | Shortlist | Winners



Thanks to the support of our committed sponsors, we are able to deliver a successful conference with great professionals and full of business insights and creativity. We offer a large range of sponsorship opportunities, which give our sponsors maximum visibility. If you wish to become an official sponsor of the Interact 2017 conference, please do not hesitate to contact Alison

Download the Sponsorship Pack


Interact offers an excellent opportunity to reach decision-makers, international advertisers, publishers, media companies, agencies, and market research companies that are involved in the European online advertising sector. As a media partner you will receive a range of benefits, including interviews with the most recognised experts in the digital advertising industry, as well as a mention in all communications, from newsletters to advertisements. If you wish to become a media partner or an association partner of the Interact 2017 conference, please do not hesitate to contact Colombe. Click here to view the Interact 2017 Marketing Kit. 


We partner with like-minded associations that share our ambitions for the digital advertising industry. If you wish to become an industry partner of the Interact 2017 conference, please do not hesitate to contact Colombe.



NH Collection Amsterdam Barbizon Palace Hotel

Prins Hendrikkade, 59-72 1012 AD Amsterdam – The Netherlands



For speaking opportunities, please contact Townsend Feehan / For sponsorship opportunities, please contact Alison Fennah