For its 9th edition, IAB Europe's major annual industry event, Interact, headed to Berlin, the capital of digital in 2015!
Interact took place at the AXICA Congress Centre, next to the historic Brandenburg Gate, from May 19th to 21st!
With an exclusive Kick off "fireside chat" with Sir Martin Sorrell, CEO of WPP, Interact is the essential meeting-place where leading European advertisers, agencies, technology platforms, media owners and analysts gather for digital insight, debate and inspiration.
Over three days, sessions covered the latest business and technology developments in video, mobile, programmatic, content creation, brand safety, media fragmentation, and much more...
As every year, other highlights included:
► The release of the annual AdEx Benchmark report
► The Research Awards competition
► The Mixx Awards competition