Interact 2018 2018-01-16T11:33:49+00:00

Interact with its track record of incisive guidance from senior leaders and unrivalled networking opportunities is always a must-attend event for the digital advertising industry. In 2018 this is truer than ever. Interact is in Milan, on 23-24 May just as GDPR becomes an operational reality with all that means for both consumers and marketers and how audiences are to be reached. And this is just one of the industry level changes you can expect.

Registration is now open, and we invite you to take advantage of the Super Early Offer. The Super Early Bird Pass costs 475 EUR (excl. 22% VAT) and is only available until 31 January. To be sure you are across all the big issues, Book your pass now!

Video Highlights

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2018 Speakers

NIGEL GILBERT

VP Strategic Development EMEA, AppNexus

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Digital media pioneer, Nigel Gilbert leads AppNexus' strategic development across Europe. He has been with the company now for over 5 years, and has been at the vanguard of programmatic growth in Europe over that time.  Prior to joining AppNexus, he served as Head of Orange Ad Market (UK & FR) for France Telecom. He was responsible for all commercial operations at Orange Ad Market, the real-time bidding (RTB) exchange. In 2001 Nigel co-founded Unanimis, the first and largest digital publisher network in the UK. As Commercial Director for Unanimis, Nigel established and managed operations for eBay, BBC, Channel 5, and the London Stock Exchange, among others.

Anthony Hitchings

Digital Advertising Operations Director, Financial Times

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Anthony is responsible for digital advertising operations at Financial Times.  The remit includes management of ad tech strategy, campaign management, campaign planning and insight reporting, marketing for branded content campaigns and the CRM strategy for the commercial department.  Previously Anthony worked on the product development team where he was responsible for commercial product development.  In short he loves a bit of ad tech and pushing the boundaries when it comes to developing commercial products. Outside of work Anthony is a keen cyclist and has recently taken on the challenge of managing the design, fundraising and build of a new scout headquarters for his local scout group.

CARSTEN SCHWECKE

Chief Digital Officer, Media Impact GmbH & Co. KG

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Carsten Schwecke was born on the 19th of February 1976 in Oldenburg. In 2001 he successfully graduated in economics with a distinction in marketing from ESCP-EAP, studying in Paris, Oxford and Berlin. After obtaining his university degree, he began his professional career. He has, for example, held positions such as Managing Director at Travelzoo (Europe) Ltd. for Germany and Spain. Between 2005 and 2008, he worked as Online Director at IQ Digital Media Marketing, online marketer of the publishing group Holtzbrinck. In the course of this, he was in charge of clients such as Handelsblatt.com, Zeit Online and wiwo.de. Since September 2015, Carsten Schwecke is a member of the executive board of Media Impact, the marketer of Axel Springer and the Funke Media Group. In December 2016 he was appointed to the management board. In his position as Chief Digital Officer, he is responsible for programmatic advertising, digital marketing, revenue & inventory management as well as the digital sales.

AMANDA STOREY

Director, EMEA Partnerships Solutions, Google

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Amanda Storey is a Director in Google’s EMEA Partnerships Solutions team, and is responsible for GDPR readiness across Google’s global business organisation. Amanda has spent her entire career working in and advising media, technology and telecommunications businesses. She has been at Google for seven years, leading Business Development and Partnerships teams across Asia Pacific and Europe. Prior to Google, Amanda worked at Ingenious Media and Bain Capital. She holds an MA Hons from Oxford and an MBA from INSEAD.

GIOVANNI BUTTARELLI

European Data Protection Supervisor

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Giovanni Buttarelli is the European Data Protection Supervisor. He was appointed by a joint decision of the European Parliament and the Council on 4 December 2014 for a term of five years. From January 2009- December 2004, he served as Assistant Supervisor. Before joining the EDPS, he was Secretary General at the Italian Data Protection Authority from 1997-2009. As a Cassation judge in the Italian judiciary, he has long been involved in many initiatives and committees on data protection and related issues at international level.

DORA MICHAIL

Managing Director, Digital,The Telegraph

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Dora is currently the Managing Director, Digital at The Telegraph. Prior to this she was responsible for running the Yahoo EMEA Programmatic & Audience Marketplace. Her team focused on data-driven programmatic video, display, and native media sales via the Brightroll Exchnage, as well as Brightroll DSP sales, supply & data acquisition, analytics, and insights. Prior to this Dora was Yahoo's Head of Optimisation, where she led a team of analysts across six markets and was responsible for campaign management, analysis, and performance. She started working at Yahoo following the acquisition of Blue Lithium – the US start-up ad network – in 2007, where Dora was an early UK employee, creating and leading the client service and optimisation team for display advertising.

CIARAN O’KANE

CEO, ExchangeWire

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Ciaran O’Kane is the CEO of ExchangeWire, the leading global digital advertising trade publication and research firm.  He has worked in digital advertising over the last ten years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

AMELIA TORODE

Founder, The Fawnbrake Collective

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Fascinated by brands, technology, culture and ideas, Amelia Torode is one of the UK’s best known strategic planners. Campaign magazine describe her as a “trailblazer in the advertising industry, a brilliant strategic thinker and leader.” She was one of the first WPP Marketing Fellows in 1997 and subsequently worked at agencies such as Naked Communications, OgilvyInteractive New York, VCCP and at TBWA\London as their Chief Strategy Officer. Amelia recently launched The Fawnbrake Collective, designed to be a new operating system for Brand Strategy & Experience Design using independent and freelance talent who have chosen to opt out of large agency structures. Amelia is a TEDx Talk-er on Brands On The Brain, a Part Time Power List winner, “Planner of The Year”, a mum/wife of Arsenal obsessives, and an unfit runner. Twitter keeps her informed, Instagram keeps her sane.

EROL SOYER

Founder & CEO, ProgRox

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Erol is a 30-year media industry veteran, who has held regional and international leadership roles, covering commercial, entrepreneurial, strategic, technical & communication responsibilities, with skills and experience gained from building and managing market-leading Digital Media and Ad Operations/Technology organisations, Sales Support, Technical and Business Consultancy, Network Support Operations, Outsourced Managed Services and Technical Pre-Sales Support. He has held executive management responsibilities in a wide variety of business entities and cultures, from major multi-nationals such as OMD, Google, Microsoft, EMC, Oracle, Exodus and IBM, to multiple start-ups. Erol has grown these start-up businesses substantially, with substantial revenue and delivery capability increases, and taken them to the point of trade sale, and has built UK, EMEA & Asia-Pacific organisations.

RICHARD DUNMALL

President Media, iQ

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Richard is President of Media iQ and key member of the Board of Directors. Richard is well-known as a media and marketing leader globally, with extensive experience within media owner, agency, creative and digital businesses. Dunmall started his career at VNU Business Publications, but soon became interested in Digital Media, moving to Pan-European Ad Sales Hose, AdLINK Internet Media in 2001. Having risen to the role of Sales Director, he departed in 2004 to join WPP digital shop mOne as UK CEO, and then in the same role in the newly created MindShare Interaction. Never one to stand still, Richard could see how media and technology were moving closer together, so in 2006 he moved to aQuantive to run its DRIVEpm and Atlas businesses across Europe as SVP and Managing Director, EMEA. That chapter in his career culminated in his move to Microsoft in 2007, with their global acquisition of the Company. Having integrated the EMEA Team into Microsoft, Richard was given the opportunity to run Microsoft Advertising Greater Asia Pacific, relocating to Hong Kong, with full commercial responsibility for the advertising sales, service, trade marketing and operations functions across markets as far-reaching and diverse as Japan, Greater China, India, Australia, South East Asia and Korea. He then added LATAM and Canada to his scope when promoted to Vice President. In 2011, new opportunities again presented themselves, with Dunmall promoted to Vice President, Global Agencies and Accounts, based in New York. Richard left Microsoft in 2012, joining Naked Communications as Global CEO after a brief stint at Berlin-based mobile ad network Madvertise.  He then relocated back to London in late 2013, joining Bauer Media UK as its first ever Group Managing Director, Advertising, with commercial responsibility for all brands and platforms across the organization. He joined Media IQ in January 2016 as Chief Revenue Officer, before being promoted to President a year later.

CONSTANTINE KAMARAS

Chairman of the Board of Directors IAB Europe

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Constantine has been passionate about the media business since the start of his career in the early 90s. Early stints included Lambrakis Press (93-96), as Head of Electronic Publishing (which pre-web meant… audiotext!) and the Paris-based World Association of Newspapers (96-2000), as Director of Management Services to members. Over the last decade or so, he has been sitting on the Boards of leading Greek companies, advising them on Digital Strategy & Business Development as well as Corporate and Brand Communications. As association work can be quite addictive, Constantine continues to be active in trade bodies: a founder of IAB Greece in 2001 and co-founder of IAB Europe in 2002, he currently serves as IAB Europe’s Chairman of the Board of Directors since May 2013. He is also an adviser to OPA Europe, working with a select group of premium content providers on the association’s “best practices in digital publishing” program.

MARCO BERTOZZI

VP Sales Europe, Spotify

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Marco Bertozzi is VP of Sales, Europe at Spotify, responsible for the streaming company’s advertising revenue throughout Europe. He began his career as a TV buyer at Zenith Optimedia, where he rose to Head of Digital. Since then he has held various senior leadership roles at TMP Worldwide, Vivaki and Starcom, specialising in programmatic strategy, Audience On Demand, addressable media and performance marketing. A regular contributor to Campaign on programmatic-related topics, Marco joined Spotify in January 2017 and is especially excited about the opportunities for programmatic audio and data innovation at the company. Spotify is a leader in media streaming with over 100 million monthly users globally. Spotify leverages a highly engaged and mobile audience to offer audio, video and display advertising solutions for leading brands.

STEVE LOK

Head of Martech and Ops, The Economist

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Steve Lok is currently Head of Martech and Ops at The Economist, and has been working in technology and digital transformation for more than 20 years - his team likes to refer to him simply as “The Plumber”.A thought leader in the marketing technology, Steve started his career as a web developer in the 90s, founded a healthtech startup, and then led agile transformation before his current 'unicorn' role at The Economist helping his team execute on their visions of the modern marketing future. Applying his experience into marketing transformation has brought The Economist a gold Cannes Lions, DMA Grand Prix, in a host of tech, data, and marketing awards. His breakout work in this space has led to a revenue revolution at The Economist, pioneering record-breaking growth every year for the last three years.Steve is a passionate speaker and over-sharer on martech and digital transformation, engaging audiences on how the confluence of tech, data, and content is real, reproducible, and provable.

ROB NORMAN

Chief Digital Officer & Chairman North America, GroupM

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Rob is Global Chief Digital Officer of GroupM, a Director of WPP Digital and BBC Global News. In addition, Rob is a Governor of The Center for the Digital Future at USC and of the Future of Advertising Project at Wharton and a member of the Facebook Client Council. Rob’s job is to lead the Group’s understanding of the disruptors and the disrupted and promote scalable innovation for clients. In social media, Rob has a large footprint including over 150,000 followers on LinkedIn, a platform which he uses to promote the integrity of digital marketplaces as a mechanism to ensure the industry knows what GroupM and its clients expect from the vendor community. Rob is widely published and works with a wide portfolio of our clients from Chanel to Unilever, Nestle, NBC Universal and many others. A 30-year veteran, Rob’s personal goal is to remain relevant and to use the experience of the old and combine it with knowledge of the new to create value for clients. Rob lives in Connecticut and is beloved by the airline industry for his carbon footprint.

HOSSEIN HOUSSAINI

Global Head of Programmatic Solutions, Havas Group

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Hossein Houssaini joined Havas Media in 2015 with the mission to build the global music data alliance between Havas and Universal Music Group (Vivendi). He has helped global clients like Emirates, Hyundai, Kia, Disney & Telefonica to transform digitally. Since the beginning of 2017, he also consults clients on a group level for creative and media. Hossein has helped to produce a global training program (Havas University), which today is part of every Havas’ employees development plan, and is available for clients as well. The first training course launched is called the “100% Programmatic Program” and has already certified over 6,000 participants. Before HAVAS, Hossein created IPG Mediabrands’ first Trading Desk, Cadreon, in DACH (GSA) and shortly after, acted as Director Technology for all audience buying platforms (Mediabrands Audience Platform), bringing programmatic to the region. Before Cadreon, Hossein worked for Google, starting in tech support and then moving to a sales manager role re-establishing the Rich Media business for DACH (GSA) & the Nordics, launching projects like YouTube Masthead and developing the markets to a successful business.  Hossein joined the global board of i-com in 2017. This community is comprised of the most extensive international group of industry leaders on the forefront of Smart Data Marketing, ranging from CMOs to top Data Scientists.  

FRANCK SINEAU

Media Group Director, Richemont

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Franck has been involved in marketing and communication business since graduating from Paris University in 1994. After 12 years in the automotive industry, dealing with mar com stakes as communication manager for several brands, as Saab or Alfa Romeo, he joined Mindshare, one of the worldwide leading WPP media agency network, as Managing Partner in 2006. There he ran the business for a portfolio of blue chip clients such as Rolex, HSBC, IBM, Motorola, Lufhansa or Sony Playstation. He joined Richemont as Head of Media Department in September 2010, a department whose principal mission is to support Richemont Maisons on their media buying strategy on more than 50 markets. One of the key challenge of the Group today being how to conciliate fast expansion of Digital vehicles with luxury sector’s business fundamentals.

NEIL BOWMAN

VP Advertising Technology, BBC Worldwide

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Neil Bowman is the Vice-President of Advertising Technology for BBC Advertising. He is responsible for the technical direction and integration of all ad platforms across the globe. This includes responsibility for ad serving, programmatic, data management and warehousing,  new ad format and site monitoring across BBC’s international TV, radio and digital portfolio. Neil is an active member of the IAB tech lab and board member of IAB Europe. Prior to joining the BBC, Neil held senior roles in technology, product and operations at AOL Advertising where he ran a team of specialists focussing on adserving technology, video, mobile platforms and audience targeting for their O&O properties. He also held technical and operational positions at ITV and Trinity Mirror.

TO BE CONTINUED

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Look back at the Interact 2017 SPEAKERS

2018 Agenda

Coming soon.

Look back at the Interact 2017 PROGRAMME

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Super Early Bird Pass

The Conference Pass includes access to the plenary sessions, the side sessions and the Gala Dinner with the MIXX Awards Europe & IAB Europe Research Awards ceremony.  By entering one of our awards competitions you can receive a further 30% discount on the Interact ticket price, find out more about the MIXX Awards Europe and IAB Europe Research Awards here.

This year, IAB Europe will make a €5 donation to the Worldwide Fund for Nature (WWF) for every delegate attending Interact 2018. The world’s wildlife has halved in less than a generation, while we are still on a path toward catastrophic climate change impacts, IAB Europe has decided to make this small contribution towards the work of the WWF.

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Interact  2018

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AWARDS

MIXX Awards Europe

The MIXX Awards recognise and celebrate the best digital advertising campaigns in Europe.

Winning entries will be showcased to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.

All European campaigns that have been entered into a national or international award competition are invited to participate.

Gold, Silver and Bronze awards are available for each category. Gold award winners will be entered into the MIXX Grand Prix award representing the pinnacle of achievement in European digital marketing this year.

Categories | Jury | Shortlist | Winners

ENTER YOUR CAMPAIGN

Research Awards

The IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry.

Winning projects will become part of the IAB Europe expanding libraries of proof points, including the Programmatic, Multi-Device and Connected World and Ad Effectiveness libraries, for industry professionals to use in their strategies and daily work.

The Research Awards 2018 will be presented on the evening of May 23 at the Gala Dinner of the IAB Europe Interact conference in Milan.

Categories | Jury | Shortlist | Winners

ENTER YOUR PROJECT

SPONSORSHIP

Thanks to the support of our committed sponsors, we are able to deliver a successful conference with great professionals and full of business insights and creativity. We offer a large range of sponsorship opportunities, which give our sponsors maximum visibility. If you wish to become an official sponsor of the Interact 2018 conference, please do not hesitate to contact Alison

Have a look at the Sponsorship Brochure

MEDIA PARTNERS

Interact offers an excellent opportunity to reach decision-makers, international advertisers, publishers, media companies, agencies, and market research companies that are involved in the European online advertising sector. As a media partner you will receive a range of benefits, including interviews with the most recognised experts in the digital advertising industry, as well as a mention in all communications, from newsletters to advertisements. If you wish to become a media partner or an association partner of the Interact 2018 conference, please do not hesitate to contact Colombe

INDUSTRY PARTNERS

We partner with like-minded associations that share our ambitions for the digital advertising industry. If you wish to become an industry partner of the Interact 2018 conference, please do not hesitate to contact Colombe.

 

Interact 2018 Venue

SuperStudio Piu, Milan

AFFILIATED HOTELS

Affiliated Hotels

Interact 2018 offers you special room fares at selected affiliated hotels.
You must contact the hotel directly: they will confirm your reservation and the relative fare based on availability at the moment of booking.
Payment is at your expenses and you must comply with the hotel terms and conditions.

Mercure Milano Solari Hotel

Via Pietro Orseolo, 1, 20144 Milan – Tel. 02 581 7801

Visit the website

  • Single room € 126,00, breakfast included, city tax excluded
  • Double room single use € 136,00, breakfast included, city tax excluded
  • Standard double room €163,00, breakfast included, city tax excluded

How to book: e-mail h7926-re@accor.com and enter “Interact 2018” in the subject field,

HOW TO REACH SUPERSTUDIO PIU

FROM MALPENSA AIRPORT:

Take the Malpensa Express train (one every 30 minutes) and get off at Cadorna F.N. Take the underground line 2 (green) in the direction of Abbiategrasso / Assago Milano Forum and get off at Porta Genova. Use the stairs to cross the tracks and continue along Via Tortona.

FROM LINATE AIRPORT:

Take the 73 bus (Aeroporto–San Babila) and get off at San Babila M1. Take the underground line 1 (red) from San Babila in the direction of Bisceglie/Rho Fiera Milano and get off at Cadorna. Take the underground line 2 (green) in the direction of Abbiategrasso / Assago Milano Forum and get off at Porta Genova. Use the stairs to cross the tracks and continue along Via Tortona.

FROM CENTRAL STATION:

Take the underground line 2 (green) in the direction of Abbiategrasso / Assago Milano Forum and get off at Porta Genova. Use the stairs to cross the tracks and continue along Via Tortona.

FROM GARIBALDI STATION:

Take the underground line 2 (green) in the direction of Abbiategrasso / Assago Milano Forum and get off at Porta Genova. Use the stairs to cross the tracks and continue along Via Tortona.

OVERGROUND:

Line 68 (to Bergognone) 300 m
Line 90 / 91 (to Delle Milizie) 450 metri
Line 47 (to Valenza)
Line 74 (to Valenza)
Line 19 (to Stz Genova)
Line 2 (to Colombo)
Line 9 (to Colombo)
Line 14 (to Solari / Stendhal) 350 m
Tortona.

BY CAR:

From the north: From the SS 36, take the exit for the A4/Milano/Torino/Genova/Tangenziale Ovest. Take the exit for Milano/Viale Certosa/Fieramilanocity and get onto the Autostrada dei Laghi. Take the Ghisallo flyover and continue along Viale Alcide De Gasperi. Turn right onto Viale Renato Serra and continue as far as Piazzale Lotto. Turn right on Viale Giovanni Migliara. At the roundabout take the third exit for Viale Murillo and continue. Turn left at the end of Viale Carlo Troya into Via Tortona.

From the south: From the A1 Milano–Bologna, take the Tangenziale Ovest (E35) in the direction of Genova/Torino/Varese. Take the Milano/Assago exit and get on to the A7. Take the second exit at the roundabout and continue along Via Spezia. Take the second exit at the next roundabout in the direction of Viale Liguria. Continue towards Viale Cassala and Piazzale delle Milizie. Turn left into Via Tortona.

From the west: Continue straight from the exit of the A7 Milano–Genova. Take the second exit at the roundabout for Via Spezia in the direction of Milano/Viale Liguria. Continue towards Viale Cassala and Piazzale delle Milizie. Turn left into Via Tortona

From the east: From the A8 Milano–Laghi, follow the signs for Milano/Viale Certosa/Centro/Fieramilanocity. Take the Ghisallo flyover and continue along Viale Alcide De Gasperi. Turn right onto Viale Renato Serra and continue as far as Piazzale Lotto. Turn right on Viale Giovanni Migliara. At the roundabout take the third exit for Viale Murillo and continue. Turn left at the end of Viale Carlo Troya into Via Tortona.

CONTACT

For any questions, please contact Jules Mantle/ For sponsorship opportunities, please contact Alison Fennah