Interact Congress Barcelona 2010

• Description of the event
• The organisers"
• Previous editions

Each year IAB Europe hosts the definitive event for the European online advertising industry – the Interact Congress.

In 2009, over senior 300 executives converged on Brussels to take part in Interact and address how innovation could help the digital industry through the recession. Some of the industry's heaviest hitters gave their insights on how to tackle the crisis in advertising spend. In a variety of keynote sessions and interactive panel debates, speakers representing major players of the industry including Google, Orange, Microsoft Europe and LBi shared their experience, advice and predictions.

At the fourth edition of the Interact Congress in Barcelona in June this year, the theme will be Online Brand Advertising. The event will include thought-provoking viewpoints from key industry players, panel debates where you'll hear different perspectives on this sometimes contentious topic from some of the industry's leading practitioners and the first sight of findings from exclusive research projects.

We will also be launching the first Mixx Europe Awards on the evening of June 3rd - the closing finale of the Interact Congress. An international jury of creative thinkers will decide on the best of the best in digital creativity in Europe. Alongside the Mixx Awards, we will also publish Europe's first agency ranking project.

Alain Heureux, IAB Europe's President and CEO comments: "In June Barcelona will be the meeting place for Europe's online advertising and media industry. The role of online advertising in brand building is a crucial part in the continued development of our industry, and we are delighted to have some of the leading lights in the industry sharing their thoughts and experiences of it. As well as hearing and debating the latest developments in the industry, delegates will also have the opportunity to network with their peers and to decision-makers, international advertisers, publishers, media companies, agencies and market research companies in one of Europe's most beautiful and inspiring cities.”