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Mixx Awards Europe Rules

Follow the rules and be enlightened!

The Mixx Awards recognize the best in digital & mobile campaigns in digital marketing and advertising. There are 24 different categories available, according to the campaign objectives.

All cases must follow the rules mentioned below.

FILE COMPOSITION

Please upload a descriptive document of 300 words, in “.doc” format in English including:

1/ Strategy:
This section is worth 25 percent of the overall score. Judges look for a firm understanding of the business/marketing challenge, along with a solid strategy. It is important to demonstrate use of research, creativity, choice of media vehicles and integration with other non-interactive media if appropriate.

2/ Execution & Use of Media:
This section is worth 25 percent of the overall score. How well was the campaign carried out? How creative or sophisticated was the campaign in its use of media? What percent of the campaign budget went to interactive media? How well was technology leveraged?

3/ Results & ROI:
This section is worth 25 percent of the overall score. Did the campaign achieve its objectives and goals, and is there solid empirical evidence to back it up? Did the performance of the campaign have a significant impact on the business? How did the creative contribute?

4/ Creativity:
Also are important, as they account for 25 percent of each campaign’s total score. Judges will consider such criteria as engagement, unique use of medium, art direction, copywriting, integration with overall campaign, and use of technology. There is a restriction of 5 creative samples you provide.

ELIGIBILITY

► The competition is a European award opened to all digital, media, advertising and communication agencies.

► All 2014 & 2015 winning campaigns (until April 30th, 2015) in a local, regional or international award show are eligible to compete in the Mixx Awards.

► Only one party should submit an entry. If the same entry is submitted twice, only the first entry will be accepted.

► All entries must have been created within the context of a contract with a paying client (except for the charity / public interest sector). The client must have paid for all ,or the majority, of the entered submission.

► The organization may contact the advertiser related to any submission at the request of the jury at any time during the judging process in order to receive further information about the campaign.

SUBMISSIONS

Deadline to enter the MIXX Europe Awards: April 30th 2015.
Entrants can submit campaigns for as many categories as they like, and submit multiple campaigns for each category.

Submissions should reflect work that was carried out predominantly by the submitting agency or advertiser, and the role of collaborating (creative and media) agencies and key individuals should be referenced.

Submissions must include a written campaign brief, which requires:

1/ Campaign Strategy
2/ Execution & Use of Media
3/ Results & ROI

Each of these three components (strategy, execution, results) must be limited to 300 characters (for a maximum 1,200-character written brief).

ENTRY INFORMATION

Please make sure all information including campaign name, advertiser, submitting agency and credits is referenced and spelled exactly as it should appear in information for the media, on trophies, in the MIXX Awards Winners’ Gallery, and on printed and multimedia presentation materials for the Awards Gala.

The information supplied in the online entry form may be published and/or appear on trophies and promotional materials.

ENTRY FEE

Admin fees: €280 exc. VAT to pay once per agency.

After the deadline (April 30, 2015), fees won’t be refund if an agency wants to cancel its entries.

RESULTS

The winners will be revealed during the Awards Ceremony on Wednesday evening the 20th May 2015 in Berlin, during the Interact Congress 2015. You can also register for the Gala Event at interact.evenium.net

USE OF MATERIAL

By submitting your case, you explicitly grant permission to the IAB Europe to use the information and material of your case for events, publications, etc. Confidential information may be labelled as such and this will be taken into account by the IAB.

PUBLICATION OF WINNING WORK

All entries may be showcased in various ways including publication. This is at the sole discretion of the IAB. Work submitted must be original or you must have secured rights to submit it.

Creative Materials and Briefs: by entering work into the MIXX Awards Europe you automatically grant the IAB the right to make copies, reproduce and display the creative materials and briefs for educational and promotional purposes such as but not limited to the web site, newsletter, programming/conferences and the Awards Gala.

We respect that entries may have information deemed confidential by the client. For this reason, you will have the opportunity in the online entry form to indicate whether or not publishing permission is granted for the written briefs section of the entry form.


CATEGORIES

RETAIL WEBSITE
Innovative websites built to sell brands’ products.

VIRAL FILM
Any commercial primarily designed to capitalize on the unique capabilities of an interactive environment.

INTERACTIVE VIDEO
Enable consumers to interact with or control an experience of sight, sound, and motion.

SERIES / WEBISODES
A series of online videos.

BRANDED CONTENT
Create original, entertaining, or informational content which connects to the core attributes of a brand.

INTEGRATED CAMPAIGN
Create a cohesive consumer experience across multiple (3 or more) platforms or media.

PRODUCT LAUNCH
Introduce consumers to a new product or service.

MOBILE BRAND DESTINATION
Any mobile-web destination or microsite built to provide an exceptional user experience around a brand or product.

MOBILE APPS
Apps designed for smartphones.

TABLET APPS
Apps designed specifically for tablets, phablets, e-readers and similar devices.

INNOVATIVE USE OF SOCIAL / COMMUNITY
Creative utilisation or interpretation of existing or emerging social platform(s) and/or social activity. Levels of engagement, social reach and the creative strategy will all be considered.

APPLICATIONS / TOOLS
Digital application or tool specifically designed for a social platform.

INNOVATIVE USE OF TECHNOLOGY
Inventive way of using existing or new technology specifically for a brand.

BRAND AWARENESS & POSITIONNING
Drive awareness of a brand or brand attributes.

DATA-INSPIRED CREATIVITY
Leverage data in a way which inspires both a creative concept and its execution.

BEST USE OF SOCIAL DATA & INSIGHT
The creative interpretation of social data in order to target, engage or develop a meaningful relationship with a specific audience or community. Insights gained through the strategic application of data/analytics and associated targeting methods will all be considered.

BUSINESS TO BUSINESS
Any advertising that connects a brand, product, or service with a business audience.

DIRECT RESPONSE & LEAD GENERATION
Any campaign or individual execution built to drive direct response or to generate prospective customers by gathering information to qualify and score the opportunity for future follow up.

LOCATION-BASED ADVERTISING
Any mobile or online marketing effort utilizing geo-targeting or geo-aware technology.

WEBSITE
Long-term site destinations for a brand, product or service.

MICROSITE
Short-term campaign site.

BRANDED GAMES
Any piece of interactive advertising functioning primarily in a game environment, including in-game or advergaming, via PC, console, or other platform-based games.

BEST USE OF BLOGGER, INFLUENCER, CELEBRITY
Social initiatives or executions that utilise a celebrity, social ambassador, or social influencer in order to engage with a specialised audience.

INNOVATIVE ONLINE AD SOLUTION
Innovative technology or solution for online ads.


ENTRY REQUIREMENTS

All entries should be completed and uploaded at mixxawardseurope.eu/register
Please upload a case film lasting a maximum of 2 minutes as .mov H264 1080p (1920x1080) file.

Entries should be submitted in English or in a version with English subtitles (mandatory). Please include necessary explanations if there are, for example, any cultural specificities to clarify. The material sent by participants will be screened to the jury during the judging sessions and during the Award ceremony. Please make sure the quality is adapted to the festival’s requested standards (image and sound).

Optional (but strongly advised):
A shorter presentation of 40 seconds maximum: Award-winning entries will be screened in a short format at the Award Ceremony. If a short version is not submitted, the original version will be used but cut after 40 seconds.

Description of the strategy (English – Max 400 characters)
Execution (English – Max 400 characters)
Results (English – Max 400 characters)

AWARDS

Several Mixx Awards will be distributed:

► The Mixx Awards Grand Prix
► A Gold Mixx Awards per category
► Silver Mixx Awards
► Bronze Mixx Awards

RULES DOCUMENT

You can download the Rules PDF here

ADVERTISERS GRAND JURY (NEW)

The winning Mixx Awards (Golds only) will compete for the "Advertisers Grand Prix". This "Grand Prix" will be awarded by a jury composed of International Advertisers only. The President of the Mixx Awards Jury will debrief the advertisers on the prize winners and show them all the winning cases in order to help them make their choice.

Please contact our Mixx Awards Coordinators for further information:
Anna Abudikhina - Eastern Europe, Denmark, The Netherlands & Scandinavia
Cécile Perret - France & Italy
Caroline Circlaeys - UK
Milena Fedida - Germany, Austria, Switzerland & Belgium

With the support of:


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When & Where

Book your room @ The Myriad by Sana Hotels, where the event takes place! 

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Speakers

Constantine Kamaras

Chairman of the Board of Directors - IAB Europe

Daniel Knapp

Senior Director Advertising Research - IHS (UK)

Alex Newman

Head of Mobile EMEA - OMD EMEA (UK)
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Interact Gallery