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Research Awards Winners 2014

In 2014, the jury evaluated 140 cases from 13 European markets.

The 2014 winners for the 8 categories are:

BRANDING

// WINNER

Bundesverband Digitale Wirtschaft (BVDW) e.V.
The power of creation

// HIGHLY COMMENDED

Sticky
Google and Samsung uses Sticky to verify impact of tablet


AD EFFECTIVENESS

// WINNER

Yahoo! France
Yahoo Consumer Connect & Coca Cola: Proving digital advertising’s impact on offline sales


CONSUMER ATTITUDES AND BEHAVIOR

// WINNER

Microsoft
UK Families Research. A study from Microsoft and Sparkler.

// HIGHLY COMMENDED

Yahoo! UK
Mediasenses


MOBILE INTERNET

// WINNER

Yahoo! UK
Mediasenses


SOCIAL MEDIA

// WINNER

Havas Media Brussels
SRP Study by Havas Media Brussels The perfect match between TV & Social Media


MULTI-SCREEN

// WINNER

IAB UK
IAB RealView - how consumers use connected devices & what advertisers can learn from this


AUDIENCE MEASUREMENT

// WINNER

comScore
Determining Publisher's Global Multi-Platform Audience


BEST USE OF RESEARCH BUDGET

// WINNER

Facebook and Vizeum UK
Measuring advertising’s impact on store traffic using mobile geolocation data

// HIGHLY COMMENDED

IAB Poland
Privacy in network


Congratulations to all the winners!

Please contact Marie-Clare Puffett, in charge of Research Awards, for further information.


Have a look at the 2014 shortlist, sponsored by comScore:

BRANDING

  • BVDW (IAB Germany) - The power of creation
  • Sticky - Google and Samsung uses Sticky to verify impact of tablet
  • ITV Ad Sync - Researching the impact of connected advertising
  • Yahoo! France - Yahoo Consumer Connect & Coca Cola: Proving digital advertising’s impact on offline sales
  • BBC - Affluent Connection

AD EFFECTIVENESS

  • BVDW (IAB Germany) - The power of creation
  • ITV Ad Sync - Researching the impact of connected advertising
  • Axel Springer Media Impact - AUTO BILD tablet study 2014 - a cross-media comparison of ad effectiveness
  • Yahoo! Italy - Multi-screen (Mobile + PC) Ad Effectiveness study of Brand Content Campaign for Chebanca! on Yahoo
  • Yahoo! France - Yahoo Consumer Connect & Coca Cola: Proving digital advertising’s impact on offline sales

CONSUMER ATTITUDES AND BEHAVIOUR

  • Microsoft - UK Families Research. A study from Microsoft and Sparkler
  • Yahoo! UK - Mediasenses
  • United Internet Media & InteractiveMedia - “Catch Me If You Can!” - Fundamental Study on Usage of Multiple Screens and the Implications for Media Planning, Creation and Ad Effectiveness
  • IAB UK IAB RealView – how consumers use connected devices and what advertisers can learn from this
  • Millward Brown AdReaction - Marketing in a multiscreen world

MOBILE INTERNET

  • Sticky - Google and Samsung uses Sticky to verify impact of tablet
  • IAB UK - IAB RealView – how consumers use connected devices and what advertisers can learn from this
  • nugg.ad - Mobile Vs. Desktop Web Usage: Which Content Attracts Users On Different Devices?
  • BBC - Affluent Connection
  • Yahoo! UK - Mediasenses

SOCIAL MEDIA

  • ITV - ITV Lives - A view from every angle
  • Facebook and Vizeum UK - Measuring advertising’s impact on store traffic using mobile geolocation data
  • Havas Media Brussels - SRP Study by Havas Media Brussels The perfect match between TV & Social Media
  • LinkedIn and Millward Brown - Digital The Mindset Divide: Spotlight on Content
  • Replise Hungary Kft. - Vodafone Firsts in Social Media

MULTI-SCREEN

  • IAB UK - IAB RealView – how consumers use connected devices and what advertisers can learn from this
  • Havas Media Brussels - SRP Study by Havas Media Brussels The perfect match between TV & Social Media
  • ITV Ad Sync - Researching the impact of connected advertising
  • nugg.ad and Vivaki X-Cross - Bridging the Multiscreen Gap between TV & Online
  • Yahoo! Italy - Multi-screen (Mobile + PC) Ad Effectiveness study of Brand Content Campaign for Chebanca! on Yahoo

AUDIENCE MEASUREMENT

  • comScore - Determing Publisher's Global Multi-Platform Audience
  • Microsoft - UK Families Research. A study from Microsoft and Sparkler
  • MeMo² & Blue Mango Interactive - Who is listening? Increase National Reach with Online Radio!
  • Havas Media Brussels - SRP Study by Havas Media Brussels The perfect match between TV & Social Media
  • Yahoo! France - Yahoo Consumer Connect & Coca Cola: Proving digital advertising’s impact on offline sales

BEST USE OF RESEARCH BUDGET

  • IAB Poland - Privacy in network
  • AOL UK - The Native Age – thought leadership on the emerging trend of native advertising
  • Microsoft - UK Families Research. A study from Microsoft and Sparkler
  • Facebook and Vizeum UK - Measuring advertising’s impact on store traffic using mobile geolocation data
  • BVDW (IAB Germany) - The power of creation

Alison Fennah, Senior Business Advisor, IAB Europe says: “This is the fourth edition of the IAB Europe Research Awards with yet another record number of entries. We look forward to celebrating with the winners in Paris on 20th May.

Stuart Wilkinson, Head of Industry Relations EMEA, comScore, says: “We are delighted to see the momentum of the IAB Europe Research Awards continue apace in their fourth year, and to support and celebrate with our peers excellence in our industry.


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When & Where

Book your room @ The Myriad by Sana Hotels, where the event takes place! 

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Speakers

Constantine Kamaras

Chairman of the Board of Directors - IAB Europe

Daniel Knapp

Senior Director Advertising Research - IHS (UK)

Alex Newman

Head of Mobile EMEA - OMD EMEA (UK)
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Interact Gallery