Save the date - Interact 2012

This year's Interact Congress takes place in Barcelona on the 30th-31st May 2012 - Save the date!

IAB Europe's Interact Congress is the definitive event for the European online advertising industry. With inspirational presentations from the leading lights in the sector, powerful panel debates, informative workshops and unrivalled networking opportunities, the sixth edition of this must-attend conference will explore how traditional media and marketing combines with digital and interactive advertising - gaining consumers attention, creating engagement and over time, brand loyalty.  

The fifth edition of Interact was entitled Together Forever? Online + Traditional media. We explored the power of advertising when online and traditional media are combined. We showed how online plus other media can win the consumer’s attention, increase engagement levels and build brand loyalty over time.

The sixth edition in 2012 has a theme for each day. Big Data on day-one focuses on the increasing importance of data in shaping the online environment. The second day is themed The Digital Brandscape where we will hear case studies from leading brands and their agencies, stimulating panel debates discussing the issues the sector faces, and exclusive research in a programme designed to help marketers really understand how to maximize return on investment by combining online with other media.