MIXX Awards Categories 2017-01-30T15:41:31+00:00

MIXX Awards Categories

    • Display Advertising – best use of display advertising that delivers a high level of consumer engagement.
    • Mobile Advertising – best use of mobile advertising that delivers a high level of consumer engagement.
    • Video Advertising – best use of video advertising that delivers a high level of consumer engagement.
    • Social Media – best use of social media that delivers a high level of consumer engagement.
    • Search Advertising – best use of search advertising that delivers a high level of consumer engagement.
    • Native Advertising – best use of native ad formats that align to the style and format of the surrounding environment that deliver a high level of consumer engagement.
    • Branded Content – best use of original, entertaining or informational content that delivers a high level of consumer engagement.
    • Responsive Display Advertising – best use of responsive display ad formats to enhance a campaign creative across screens.
    • Virtual and Augmented Reality – best use of computer-generated simulation of a real-life situation or layer consumer-generated enhancements on top of existing reality resulting in a highly interactive consumer experience.
    • Campaign Effectiveness – best digital campaigns that have achieved against their stated objectives including whether the target audience was reached and impact on brand (e.g. brand awareness, purchase intent) and sales metrics.
    • Programmatic Advertising – best use of automation or programmatic technology to enhance campaign effectiveness and consumer engagement.
    • Integrated Advertising – best campaign that delivers high levels of consumer engagement across multiple screens and platforms (either across digital or digital integrated with offline channels).
    • Effective Use of Data – best use of data in clever or innovative ways to drive the effectiveness and success of a campaign.