Online advertising spend in Europe is poised to pull ahead of its historic competitor, television. But this major milestone brings with it challenges, including tighter regulatory scrutiny and issues around transparency and reliability of the delivery chain and user experience. With new frontiers opening in the creative use of data and the possibilities for advertisers to connect with consumers in novel, exciting and enduring ways, all players need to work together to address the challenges and leverage the opportunities. Interact's high-level, two-day State of the Industry conversation will have something for everyone!
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