| 12 am |
AdEx Press Conference Alain, Catherine, Vincent, Greenfields
Workshops (these will run concurrently from 3.30pm with the exception of AdEx which will run at 2.00pm as so many delegates attend this session) |
| 2pm |
AdEx 2010 – The results presentation and discussion
Alain, Catherine, Vincent, Greenfields
Alain Heureux and Catherine Borrel of IAB Europe will be joined by research partners Screen Digest for a full review of the 2010 AdEx findings. Be amongst the first people to hear how online advertising performed in 2009 as the industry continued to face tough times. What markets are growing – which are maturing? For the first time we’ll be announcing mobile advertising results and figures from Russia. As this session was standing room only last year we advise you to get there early. |
| 3.30 pm |
Social media and online branding
Alain, Catherine, Vincent, Greenfields
Following the successful session at Interact last year, we have invited Tom Smith of Global Web Index back to share latest findings and show how social media can positively impact branding. After a short presentation, we will share a case study of the social media effect in action. This is an interactive session and we hope you’ll be ready with questions and observations of your own experiences. Eric Urdahl of United Internet Media has been running IAB Europe’s online brand initiative will join also join the session. |
| 3.30 pm |
Cookies, privacy and more: European legislation made simple
Alain, Catherine, Vincent, Greenfields
Kimon Zorbas who heads up IAB Europe’s Public Affairs team will take you through the most important and relevant legislation currently being discussed in Brussels. This session is a top line review of what is on the table, what impact it would have you on your business and how IAB Europe is working other trade bodies to represent and protect the interactive advertising industry. Kimon will focus on the big picture in this session to bring you bang up to date. Return from Barcelona ready to amaze your colleagues with your knowledge of proposed legislation. |
| 3.30 pm |
Cookies, privacy and more: European legislation made simple
Alain, Catherine, Vincent, Greenfields
Kimon Zorbas who heads up IAB Europe’s Public Affairs team will take you through the most important and relevant legislation currently being discussed in Brussels. This session is a top line review of what is on the table, what impact it would have you on your business and how IAB Europe is working other trade bodies to represent and protect the interactive advertising industry. Kimon will focus on the big picture in this session to bring you bang up to date. Return from Barcelona ready to amaze your colleagues with your knowledge of proposed legislation. |
| 9.30 am |
Welcome from Alain Heureux, President and CEO IAB Europe
Alain in this speech, (I will write for you), you can set the scene and the topic for the day using AdEx and MCDC data about why we need to discuss OBA). |
| 9.45 pm |
Keynote
Alain, Catherine, Vincent, Greenfields
Advertiser from WFA (I think Microsoft/Google are the wrong companies to open this day. Let’s see who we can get)
I suggest this is on how online brand advertising fits in their comms mix and how this might change. Any problems with it would be interesting (toplines)
. |
| 10.15 am |
Keynote
Laurent Delaporte, Microsoft Advertising (I assume he is not from Trade Division?)
I suggest this looks at the publisher perspective – what role do they take in promoting brand advertising rather than direct response. What split is direct response vs brand now and where does he see it going in the next two to three years? |
| 10.45 am |
Coffee |
| 11.00 am |
Panel discussion
Opportunities and Challenges for Online Branding. Moderator: Guy Phillipson, Chairperson IAB Europe
The session kicks off with a 10 minute pres from Vincent Letang of Screen Digest with results from exclusive survey of senior European advertisers
Members: Agency/advertiser/Eyeblaster/Screen Digest (Google?) |
| 12.00 am |
Keynote
Darin Brown, CEO Razorfish.Some examples of online brand advertising campaigns from 2009/2010 and discussion on creativity and engagement on OBA |
| 1.00 pm |
Lunch |
| 2.15 pm |
Panel discussion: Direct Response vs Online Branding
Moderator: Randall Rothenberg, IAB USThe session kicks off with a 10 minute pres from Randall looking at the trends in the US market and suggesting what this might mean for the European market
ValueClick/Unicast/Yahoo!/Screen Digest/Zanox |
| 3.15 pm |
Head to Head discussion – The Publisher Perspective. Michael Nutley of NMA interviews Google |
| 3.45 pm |
Coffee |
| 4.15 pm |
Panel discussionhe proof for branding online: How are we measuring it?
Moderator: Eric Urdahl (from his work on the brand initiative)
This session kicks off with a presentation for 10 minutes from Gian Fulgoni of comScore
Members: EyeWonder/comScore/InSites/AN Other (we may have an issue with |
| 5.15 pm |
Closing keynote(we have room for Commissioner Reding here or someone equally influential – this can also move around depending on his schedule) |
| 5.45 pm |
Closing notes from Alain Heureux, President and CEO IAB Europe. |
| 6.00 pm |
Ends |
| 7.00 pm |
Mixx awards |
