Research Awards Shortlist 2018 2018-04-24T17:49:01+00:00

IAB Europe Research Awards 2018 Shortlist

Advertising Solutions

comScore

Free Viewability

AGOF e.V.

AGOF daily digital facts – a new Currency for Digital Reach in the German Market

Teads & Kantar Millward Brown

Chat to me! How the effective integration of outstream video paves the way for the future of chatbots

Advertising Measurement

OMD Spain, Omnicom Media Group, Annalect

CROSSroads™: crossmedia and crossdevice measurement, real time, of audio-visual contents and related behaviour

MEDIAMETRIE, NetRatingsMédiamétrie

Total Internet Audience in France

Annalect, OMD, Volkswagen, Audience Project

The Volkswagen In-market Project

Best Use of Research Budget

NewBase, Synergy Research and Consulting

Marketing Priorities 2017

Brand Advertising Effectiveness

Google, OMD, On Device Research, Essence, MediaLab

From On-device to Out-of-home: Measuring the whole picture of campaign effectiveness for Google

Inskin Media, Research Now, Moat

Through the Eye and Into the Brain: From Viewability to Visual Engagement

OMD Spain, Omnicom Media Group, Annalect

CROSSroads™: crossmedia and crossdevice measurement, real time, of audio-visual contents and related behaviour

Kantar Millward Brown, Facebook, Said Business School (University of Oxford)

Pioneering research proves that social media effectively drives long term brand impact

Kantar Millward Brown

AdReaction: The Art Of Integration

Inskin Media, Conquest, Research Now SSI

(In)famous by Association: Media Context Effects on Brand Perception

Consumer Attitudes and Behaviour

OMD EMEA

Retail Revolution: How Consumers Accept, Understand and Trust Artificial Intelligence

OMD Spain, Omnicom Media Group, Annalect

CROSSroads™: crossmedia and crossdevice measurement, real time, of audio-visual contents and related behaviour

SYZYGY

Sex, Lies and AI: How Humans Feel About Artificial Intelligence

Strossle & Zoznam

How Zoznam uses cross-promotion to keep their readers in a quality environment

JP/Politikens Hus, GroupM Denmark

Context is king – the value of an engaging news context

Oath, Kantar Consulting

Exploration into how to build Brand Love – Brand Love Index in association with Kantar Consulting

Consumer Devices

OMD Spain, Omnicom Media Group, Annalect

CROSSroads™: crossmedia and crossdevice measurement, real time, of audio-visual contents and related behaviour

MEDIAMETRIE, NetRatingsMédiamétrie

Total Internet Audience in France

SpotX, MTM

Understanding the connected TV advertising opportunity in Europe

Digital Advertising Formats

OMD EMEA, Goldsmiths, University of London

Retail Revolution: How Consumers Accept, Understand and Trust Artificial Intelligence

Oath, Pilot, Virao

User Insights From Another Reality

Teads & Kantar Millward Brown

Chat to me! How the effective integration of outstream video paves the way for the future of chatbots

Awin

The Awin Report 2017

SpotX, MTM

Understanding the connected TV advertising opportunity in Europe

Facebook, Tape à L’Oeil France

Tape à L’Oeil: Impact of CRM advertising on in-store sales

Research and Data Innovation

BBC Global News Limited

SOE Toolkit

Mediabrands, Alpa.One, Google

Video Vision Project: using the Google Video Intelligence API & Neuro Sciences to predict video viewtime & completion rate

Wavemaker, Sky Italy, Calzedonia, Artsana

Visual Content Insight – How to maximize the use of images in social content

MediaCom Warszawa sp. z o.o.

Influence Power Index

OMD Spain, Omnicom Media Group, Annalect

CROSSroads™: crossmedia and crossdevice measurement, real time, of audio-visual contents and related behaviour

MEDIAMETRIE, NetRatingsMédiamétrie

Total Internet Audience in France

Facebook, Disney Spain, Conento

Disney: Film MMM

Oath, Pilot, Virao

User Insights From Another Reality