Pete Blackshaw, whose professional background encompasses public policy, digital marketing, and brand management, is the new Global Head of Digital Marketing and Social Media for Nestlé, based in Switzerland.
He is author of a recent book entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World,” and writes a regular column in Advertising Age centered around the book’s themes. Pete founded PlanetFeedback.com and co-founded the Word-of-Mouth Marketing Association (WOMMA).
He’s a 2010 Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation. Pete is a graduate of Harvard Business School.