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Pete Blackshaw

Pete Blackshaw

Pete Blackshaw, whose professional background encompasses public policy, digital marketing, and brand management, is the new Global Head of Digital Marketing and Social Media for Nestlé, based in Switzerland.  

He is author of a recent book entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World,” and writes a regular column in Advertising Age centered around the book’s themes. Pete founded PlanetFeedback.com and co-founded the Word-of-Mouth Marketing Association (WOMMA). 

He’s a 2010 Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation. Pete is a graduate of Harvard Business School.


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When & Where

Book your room @ The Myriad by Sana Hotels, where the event takes place! 

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Speakers

Constantine Kamaras

Chairman of the Board of Directors - IAB Europe

Daniel Knapp

Senior Director Advertising Research - IHS (UK)

Alex Newman

Head of Mobile EMEA - OMD EMEA (UK)
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