Alain Heureux

President & CEO 
IAB Europe

With 20 years pan-European marketing experience, Alain brings a wealth of know-how to his role as President of the IAB Europe, having established several successful marketing services companies across the continent. He has always taken an active interest in professional associations, having created the field marketing association ADMH-IFMA in the early 90s. At the moment Alain is working to set up the House of Communication - The Egg - in Brussels, dedicated to creativity, innovation and technologies in media and marketing. He passionately believes in the virtues of honesty, directness and transparency and, in case that makes him sound rather earnest, he also likes to see the funny side of life.