Inga Hlín Pálsdóttir, is the Director for Marketing & Visit Iceland at Promote Iceland. Promote Iceland is the coordinator of the Inspired by Iceland campaign.
The goals of Promote Iceland are to grow Iceland´s positive image and reputation, to support the competitive standing of Icelandic industries in foreign markets, and to attract foreign tourists and investments to the country. Prior to working for Promote Iceland, Inga worked for the Trade Council of Iceland and in the tourism industry. She has MSc. in International Marketing from University of Strathclyde in Scotland where her interest in place branding and marketing started.