Beth Uyenco

Global Research Director
Microsoft Advertising
Beth focuses on establishing the value of brand messaging through Microsoft’s ad-supported platforms as well as understanding how consumers interact with various marketing communication channels—both online and offline. Before joining Microsoft she spent many years on the agency side, most recently at OMD where she was U.S. Director of Strategic Research and Analysis.  An active contributor to media industry efforts, Beth is currently co-chair of the IAB’s Research Council and a member of the Council for Research Excellence and the Coalition for Innovation in Media Measurement (CIMM).  She is also a current ESOMAR representative for the US.