Seeing the need for fresh, creative innovation, she started Tonic in 2008 as a creative music agency for all forms of media. She feels passionately about music, film and psychology and Tonic gives her the opportunity to combine all three. Recent work includes the Angels global cross-media campaign for Axe/Lynx, Sony Ericsson’s Xperia PLAY launch, the Bridgestone Superbowl XLV Carma commercial, EA’s Spare Parts, and film titles such as Tribeca’s The Bleeding House and 44 Inch Chest.