Frederic Joseph

Chief Digital Officer Worldwide
ZenithOptimedia

Frederic is Worldwide Chief Digital Officer at ZenithOptimedia WW. He has 20 years experience – 10 in offline and 10 in on-line. He started his career in 1990 in the Havas Group as a media planner at EURO RSCG, and after five years was a group media manager. He joined Saatchi&Saatchi in 1995 as the media Director of the Paris agency. He joined Saatchi&Saatchi London in 1999/2000 as European Commications Director for Procter & Gamble brands. In 2000 he went back to Paris to start the first Zenith Media Interactive division, known as Zenith Interactive Solutions. In 2002 he became General Manager of ZenithOptimedia Interactive. Under his management the Interactive unit grew from zero to a 22% market share of the on-line French market.

In 2005 he became Managing Director of the Interactive Division of Publicis Groupe Media France and was elected President of the French Interactive Advertising Bureau (the IAB is the first on-line trade association regrouping agencies, advertisers and publishers). In November 2005 he moved back to London to work at the ZenithOptimedia Head Quarters, and soon launched the Zed digital brand internationally. He became CEO of Zed digital, with a footprint in more than 30 markets across EMEA and APAC.

In September 08 he also became Managing Director of the VivaKi Nerve Center EMEA (digital engine and service provider for ZenithOptimedia, Starcom, Digitas), alongside his role at Zed digital.  In January 2010 he was promoted Global Chief Digital Officer at ZenithOptimedia. Frederic oversees digital for ZenithOptimedia globally, with responsibility for 32 countries and with an indirect matrix reporting of 900 FTEs with a consolidated soft P&L of about 30% of ZenithOptimedia global revenue.