Andrey Davtchev

Andrey is responsible for consumer participation and engagement initiatives at Diageo Northern Europe. He leads digital and social media marketing for some of the world’s strongest spirits brands such as Smirnoff, Johnnie Walker, Baileys and Captain Morgan. Andrey joined Diageo from Nike where he focused on digital commerce for www.nikestore.com and nikeid.com. His digital appetite was first whetted during his five years on Wall Street, where he worked on electronic derivative trading.