Mark Husak is Director of Media and Digital Development in Europe for brand, media and communications research agency Millward Brown. He is responsible for developing research solutions and information integration that provides media owners, agencies and advertisers with actionable insights to help them navigate today's complex and challenging multimedia climate.
Mark has worked in the media industry for 26 years across roles that involved communication planning and analytics for media/research companies and associations on both sides of the Atlantic, working extensively across many categories, packaged goods, financial services, consumer electronics, entertainment, etc.
He started his career as a media planner for MacLaren in Toronto, Canada, was planning and research Vice President JWT and Managing Partner for MindShare in Canada before coming to Europe six years ago to take on the role of Global Director of Insights and Applications for Mindshare’s Team Unilever.