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Who are the sponsors?



Selligent

Selligent is a leader in conversion marketing and interactive CRM solutions. We offer practical and proven solutions for the challenges and opportunities that companies face in transforming themselves into customer-driven organizations. 

Our customer interaction solutions enable organizations to engage with customers as individuals, resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. 

Marketing departments rely on Selligent’s marketing solutions to establish cross-channel, multi-step interactive marketing scenarios linked to operational CRM solutions used by sales and service departments. 

Based on a central 360° view of the customer, this integrated cross-departmental approach facilitates individual follow-up throughout all corporate levels. Selligent’s integrated infrastructure allows companies to effectively turn leads into customers and grow life-time relationships while ensuring maximal ROI and minimal churn. Selligent solutions simultaneously lower operational costs, thanks to optimization of staff member efficiency, automation and orchestration. 

 

 

Yandex

Yandex is a search engine and an internet portal attracting a monthly audience of more than 56 million users from all over the world (comScore, December 2010).Yandex Search is a leading search and indernet portal in Russia processing over 64% of search queries. Yandex is also present in Belarus, Kazakhstan and Ukraine serving 37%, 25% and 26% of searches in these countries, correspondingly.
 


Orange Advertising

For several years now, Orange has focused on enriching its broadband and mobile offering with new services and value-added content for its customers. This strategy has enabled it to develop a unique understanding of consumer behaviour and expectations, and to anticipate technological developments in the digital world. It has also helped Orange to envision, in cooperation with other companies, brand new ways of reaching an audience that no longer wants to be perceived as a global entity but rather as a multitude of separate individuals.  

Orange was a pioneer in this area and has built a strong audience on three screens (PC, mobile and TV) and the ability to monetise it. By capitalising on its ability to master the value chain from end to end and its in-depth knowledge of consumers, Orange has developed tools and unique “three screens” and has many advantages when it comes to satisfying the needs of: 
  • Consumers: less intrusive solutions (that can be customized) and better focused on their needs. 
  • Advertisers: interactive ads that allow them to more effectively connect their company with prospects, plus solutions for measuring the profitability and performance of advertising campaigns. 
  • Partner publishers: solutions for effective management to maximise audience value.

 

Microsoft Advertising

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Bring your online marketing strategy to life with our complete range of solutions for advertising online.

Display Advertising: Target consumers throughout the purchase cycle with high-impact online ads across MSN Channels, Hotmail and Messenger. 

Display Advertising Network: Extend your online marketing campaign across Microsoft’s digital media brands and our premium partner sites. The Microsoft Media Network delivers powerful reach, with increased targeting and payment by performance options. 

Search Advertising: Search advertising with Bing puts your ads in front of consumers who are actively seeking information on your products, with unique profiling features to increase relevance and deliver the clicks that count. 

advertising.microsoft.com/home



ADTECH

ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Globally, ADTECH works with customers in over 25 countries. Founded in 1998, ADTECH is a wholly-owned subsidiary of AOL Inc.
 



CPX Interactive

As a global online ad network with a state of the art proprietary ad management platform, CPX Interactive allows clients access to unlimited pools of online inventory while integrating customized suites of data points and providing total insight into both process and results. CPX Interactive delivers more than 30 billion impressions to more than 200 million unique users in more than 60 countries every month, and was named the 6th fastest growing privately held advertising/marketing company in the US by Inc. Magazine in 2008. 
For more information visit us at www.cpxinteractive.com, 
learn more at www.cpxadnetworkblog.com, 
follow us at www.twitter.com/cpxinteractive 
and become a fan at www.facebook.com/cpxinteractive.
 
 
 
 

ValueClick Europe

ValueClick (NASDAQ: VCLK) is one of the world's largest integrated online marketing companies. We deliver scalable solutions for advertisers to cost-effectively acquire customers and for publishers to maximize their revenue. ValueClick's industry experts can solve your most complex online marketing needs today. 
 


Invizua

In this fast-moving world of digital media & marketing, judicious use of technology will make an enormous difference to your business.

Let’s be honest, identifying, evaluating and adopting emerging technologies is a job in itself. That’s where we come in. We stay on top of industry innovations so you don’t have to. Partner with us to choose best in class technologies and solutions to accelerate your business today. A few of our solutions today include: AdXpose, Trust Metrics and Omniscope.

www.invizua.com


Sponsorship
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When & Where

May 30th - 31th May 2012
Hotel Arts Barcelona
Marina 19-21, Barcelona, Spain
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Speakers

Mark Read

Mark Read

Director of Strategy/CEO WPP Digital
Marc Bresseel

Marc Bresseel

VP Global Marketing, Microsoft Advertising
Kamal Bherwani

Kamal Bherwani

Chief Digital Officer Grupo PRISA
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Interact 2011 Gallery

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 Organiser:
IAB Europe IAB Europe
Sponsors:
Selligent Selligent Yandex Yandex Orange Advertising Network Orange Advertising Network Microsoft Advertising Microsoft Advertising AdTech AdTech CPX CPX Emakina Emakina ValueClick Europe ValueClick Europe Invizua Invizua
Media Partners:
AdBusiness AdBusiness Adv Express Adv Express Digital Age Digital Age Digital Times Digital Times Emerce Emerce Imperica Imperica Irish Marketing Journal Irish Marketing Journal Journal du Net Journal du Net Kreativ Kreativ Marketing Magazin Marketing Magazin Media Guide Media Guide New Media Age New Media Age Wall-Street Wall-Street The Wise Marketer The Wise Marketer Offremedia Offremedia Interactiva Interactiva iBusiness Leserservice iBusiness Leserservice IHS Screen Digest IHS Screen Digest HotNews HotNews
Industry partners:
WFA WFA EPC EPC
Research Award Sponsor:
Lightspeed Research Lightspeed Research
Interract

Event Management and Media Partners
Geraldine Gitel
pressrelations@iabeurope.eu

Speakers, Programme, Communications
Lucy Green 
pressrelations@iabeurope.eu

Sponsorship/Corporate Members
Steve Miller
membership@iabeurope.eu

Registration and Accommodation
Anna Macian
interact2011@beinbeyond.com

               
Iab Europe
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