Who are the sponsors?

 

Selligent is a leader in conversion marketing and interactive CRM solutions. We offer practical and proven solutions for the challenges and opportunities that companies face in transforming themselves into customer-driven organizations.   

Our customer interaction solutions enable organizations to engage with customers as individuals, resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. 
 

Marketing departments rely on Selligent’s marketing solutions to establish cross-channel, multi-step interactive marketing scenarios linked to operational CRM solutions used by sales and service departments. 

Based on a central 360° view of the customer, this integrated cross-departmental approach facilitates individual follow-up throughout all corporate levels. Selligent’s integrated infrastructure allows companies to effectively turn leads into customers and grow life-time relationships while ensuring maximal ROI and minimal churn. Selligent solutions simultaneously lower operational costs, thanks to optimization of staff member efficiency, automation and orchestration. 

 

 
Nielsen Online

The online world is changing and Nielsen Online delivers the data, intelligence and insights to help marketers, publishers, technology companies and agencies thrive on this change.

Nielsen Online provides a 360° view of advertising and consumer behaviour (what they say and what they do) online. This includes measuring and benchmarking website performance, tracking online advertising, profiling online audiences and helping companies understand what consumers say about them and their brands online.

Nielsen Online is a truly global company. We have European offices in the UK, France, Germany, Spain, Italy, Sweden and Switzerland plus data coverage right across Europe as well as in Africa, the Middle East, North and South America and Asia Pacific.

 
 

For several years now, Orange has focused on enriching its broadband and mobile offering with new services and value-added content for its customers. This strategy has enabled it to develop a unique understanding of consumer behaviour and expectations, and to anticipate technological developments in the digital world. It has also helped Orange to envision, in cooperation with other companies, brand new ways of reaching an audience that no longer wants to be perceived as a global entity but rather as a multitude of separate individuals.  

Orange was a pioneer in this area and has built a strong audience on three screens (PC, mobile and TV) and the ability to monetise it. By capitalising on its ability to master the value chain from end to end and its in-depth knowledge of consumers, Orange has developed tools and unique “three screens” and has many advantages when it comes to satisfying the needs of: 
  • Consumers: less intrusive solutions (that can be customized) and better focused on their needs. 
  • Advertisers: interactive ads that allow them to more effectively connect their company with prospects, plus solutions for measuring the profitability and performance of advertising campaigns. 
  • Partner publishers: solutions for effective management to maximise audience value.
 
 
 
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Bring your online marketing strategy to life with our complete range of solutions for advertising online. 

Display Advertising: Target consumers throughout the purchase cycle with high-impact online ads across MSN Channels, Hotmail and Messenger. 

Display Advertising Network: Extend your online marketing campaign across Microsoft’s digital media brands and our premium partner sites. The Microsoft Media Network delivers powerful reach, with increased targeting and payment by performance options. 

Search Advertising: Search advertising with Bing puts your ads in front of consumers who are actively seeking information on your products, with unique profiling features to increase relevance and deliver the clicks that count. 

advertising.microsoft.com/home


 
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Globally, ADTECH works with customers in over 25 countries. Founded in 1998, ADTECH is a wholly-owned subsidiary of AOL Inc.
 
 
United Internet Media

United Internet Media stands for the consistent composition of classic advertising forms with the innovative creative possibilities offered by online digital technology. It unites many years of expertise, a sound basis of know-how, leading technologies such as Target Group Planning (TGP) , innovative products and creative concepts with the combined reach of first class websites.

With the captive portals WEB.DE, GMX, 1&1, and SmartShopping.de together with the AD Europe partner portals, United Internet Media is the gateway to 20 million German, 160 million European and 390 million Internet users in 60 countries, providing global diversity and true one-stop media shopping.


For more information visit www.united-internet-media.de
 
 
 
Evidon empowers consumers and businesses to see, understand and control data online.

With insights fueled by its Ghostery browser extension and rich, 800+ company privacy database, Evidon enables businesses to assess the cookies and other tracking activity on their websites, helping them to protect their audience data and improve performance.

As the first and largest dedicated provider of privacy and compliance solutions for digital media, Evidon also enables leading brands, agencies, publishers, advertising networks and others to comply easily with privacy laws and self-regulatory programs across North America and Europe. Evidon serves over a billion “Ad Choices” notices daily on behalf of these businesses—in the U.S. and in local languages across Europe—giving consumers transparency into and control over how their information is used online.

By protecting themselves and empowering consumers, businesses build their brands and improve results.
 
www.evidon.com




The TapCrowd platform is a unique self-service platform to create native mobile apps for iPhone, Android, and other popular smartphones. TapCrowd is used to build, publish and maintain rich mobile B2B2C apps and provides comprehensive modules for various verticals including events (tradeshows, conferences...), retail (shops, restaurants), SMB's and cities & tourist boards.

The core of the TapCrowds' mobile cloud marketing ecosystem is our worldwide network of partners (hosting providers, Telco’s, OEM’s) who graphically design, integrate and customize apps, either under the TapCrowd brand of under white label, combined with technology partners that push our solution to new standards.

www.tapcrowd.com
 
 
TRUSTe is the leading online privacy solutions provider with a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels - including websites, mobile applications, advertising, cloud services, business analytics and email marketing.
 
Over 4,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, HP, Microsoft, Nationwide and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements.
 
TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy protection practices.
 
 
 
Digital Element delivers the de facto standard in IP Intelligence and geolocation technologies, which are leveraged by the world’s largest ad networks, publishers, emerging technology companies, e-tailers, analytics platforms and more.
 
In business since 1999, Digital Element strives to bring new reach, relevance and revenue to its clients' online endeavors by delivering accurate IP to location data, with the ultimate goal of improving the online experience for consumers around the world.
 
www.digitalelement.com

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When & Where

May 30th - 31th May 2012
Hotel Arts Barcelona
Marina 19-21, Barcelona, Spain
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Speakers

Lothar Höcker

Purchasing Group Manager, P&G Global Digital Media Buying

Igor Beuker

Founder and Managing Director, LaComunidad

Peter Blackshaw

Global Head of Digital & Social Media. Nestle
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Interact 2011 Gallery