What is Interact

Interact is the definitive event for the European online advertising industry. Now in its sixth year, it offers a thought-provoking conference programme with leading industry figures, interactive workshops, exclusive research findings and plenty of networking opportunities. In addition to the conference programme, the MIXX and Research awards are presented on 29th May for creativity in European online advertising and in advertising research on 29th May.

The fifth edition of Interact was entitled Together Forever? Online + traditional media. We explored the power of advertising when online and traditional media are combined. We showed how online plus other media can win the consumer’s attention, increase engagement levels and build brand loyalty over time. There was case studies from leading brands and their agencies, stimulating panel debates discussing the issues the sector faces, and exclusive research in a programme designed to help marketers really understand how to maximize return on investment by combining online with other media.