Research Awards 2013


IAB Europe is delighted to announce the winners for its 2013 Research Awards. The awards recognise and celebrate the contribution made to the development of the industry by innovative research projects and the teams behind them.The winners were announced during the gala dinner held as part of IAB Europe’s Interact conference in Barcelona, 23rd May.  

The 2013 winning and highly commended entries are:

Ad Effectiveness
Winner: Omnicom Media Group Italy, entry title "Video Advertising Do It Better"

Download the PDF of this study

Audience Measurement
Winner: OMD Austria (in cooperation with, 
entry title "Audience optimisation in digital campaigns through cookie-tracking"

Download the PDF of this study

Best Use of Research Budget
Winner: Tradedoubler
, entry title "Performance Marketing: From First Impression to Last Click"  

Download the Whitepaper of this study
Downlod the Infogrpahic

Highly Commended: Sticky
, entry title "P&G Nordics evaluates their online branding with Sticky Campaign Tracking"

Download the PDF of this study

Winner: Yahoo! 
Entry title "Subconscious Storytelling: Unlocking the value of branded content"

Download the PDF of this study

Consumer Attitudes and Behaviour
entry title "'HOW WE SURF' Different web users – different journeys"

Download the PDF of this study


Mobile Internet

Highly Commended: AxelSpringer AG
, entry title "Ad Appeal - App-Advertising put to test: 10 insights"

Highly Commended: OMD EMEA & InsightGroup, 
entry title "How different screens influence our lives: looking closer at the influence of smartphones in our Path-to-Purchase"

Download the PDF of this study

Winner: Millward Brown, 
entry title "AdReaction 2012:  Marketing in a mobile world – the most comprehensive global study to date into mobile marketing receptivity"

Download the Global Report of this study
Download the Infographic

Highly Commended: InsightGroup, 
entry title "Danish Retail Study 2012"

Winner: Guardian News and Media, 
entry title "Audiences Not Platforms"

Download the PDF of this study

Social Media
Winner: KiMS A/S / PHD Insight, 
entry title "KiMs – A study of brand perception in the fan-base"

Knowledge is a key part of our programme to help develop the digital advertising business across Europe and we have a wealth of work across European markets that we aim to promote and share.

Winning projects will become part of the IAB Europe expanding library of proof points for industry professionals to use in their strategies and daily work.



When & Where



Martin Sorrell


Jimmy Maymann

CEO - The Huffington Post, USA

Paul Frampton

CEO - Havas Media, UK

Interact Gallery