Global Strategy Lead, Zenith
As Zenith’s Global Strategy Lead, Guy leads communications strategy on key multi-national clients. Guy has contributed to the agency’s multi-billion international new business wins including Coty, Essity and Reckitt Benckiser. As part of the worldwide team, Guy is responsible for translating the agency’s proposition of ‘ROI+’ into its communications planning process.
In addition to planning, he has worked on agency branding, led the digitisation the agency’s publications and has spoken at major c-suite level client and industry events including Cannes Festival of Creativity, DMEXCO, Eurobest, Dubai Lynx, Croatia Effie Festival, Sempl, Media Trendy Poland, Moscow Advertising Summit and the IAA World Congress at the Kremlin. He has also judged at the Global Festival of Media Awards, M&M Awards, Global Effies, UK Effies, Irish Young Lions Awards and Cannes Young Media Lions. In 2012, his ASUS team won a Silver Euro Effie for Best Consumer Electronics Campaign.
Guy joined the agency in 2006 in APAC where he spent four years heading up Communications Planning in the region. Previously at BLM UK, as Group Strategy Director he contributed to their winning IPA Effectiveness, Media Week and Campaign Awards. Ranked by UK’s Campaign magazine as one of the “Top Ten Best Media Thinkers”, Guy has worked in strategic roles in full service creative and media agencies and has built a reputation as a creative thinker who delivers effectiveness for clients for over the past 30 years.
Market Lead, Microsoft News Poland
Leads Microsoft News Poland since the launch in 2014. Recently responsible also for Microsoft News launch in Czech and Hungary.
Before for almost 20 years in media industry, holding such positions as Multimedia Director of Gruner+Jahr Poland and Online & Media Director of Burda Media Poland. Academic teacher at journalistic faculty at SWPS University in Warsaw. Graduated from journalism (MA) and media marketing (postgraduate) as well as MBA studies. Eternal optimist, though disappointed with still too slow technical revolution…
Senior Associate General Counsel, Commercial & Privacy, AppNexus a Xandr Company
Thomas moved to London from Paris three years ago to become AppNexus’ first Europe based lawyer and has been supporting the company’s GDPR implementation efforts since then, as well as working with IAB Europe on the Transparency and Consent Framework.
GDPR one year on and the IAB Europe Transparency and Consent Framework 2.0 / Panel
Global Director of Innovation at MediaCom
Liam is Global Director of Innovation at MediaCom, where he is helping develop business & digital transformation agendas with some of MediaCom’s largest clients through the use data, technology and start-ups.
More recently, Liam has been developing and co-leading the global growth of the MediaCom BLINK offering – a new strategic initiative designed to help clients harness the marketing innovation opportunity technology offers. Over the past two years, the BLINK team has showcased over 200 tech companies and start-ups to MediaCom clients and worked on over 50 live projects.
Liam has previously led the digital strategy for brands such as The Coca-Cola Company, Adidas Group, ASOS, Red Bull and Airbnb.
Managing Director EMEA, Rubicon Project
Drawing upon his sixteen years of experience in the digital advertising industry, James Brown is Managing Director, EMEA for Rubicon Project, which operates one of the world’s largest independent marketplaces for the buying and selling of advertising. This includes managing the teams working with the UK’s leading buyers – including DSPs, agencies, agency trading desks and advertisers – and sellers such as online publishers, mobile applications, and online broadcasters.
Prior to joining Rubicon Project, he spent six years at The Telegraph rising to become General Manager, Digital Advertising where he was responsible for global digital advertising revenues. Commercial highlights include the development of the Telegraph Media Group Performance Network, Commercial Content creation business units, the conception and strategy for TMG’s programmatic trading and publisher trading desk. Before that James Brown was Trading Director of Aegis-owned Diffiniti (now iProspect), responsible for commercial trading relationships with media owners and the media strategy across a portfolio of brands including Ladbrokes, Auto Trader, Opodo and Betfair. He also spent a year as Chair of the Commercial Committee at the Association of Online Publishers, (AOP).
SVP and GM of the IAB Tech Lab
Dennis Buchheim is SVP and GM of the IAB Tech Lab, overseeing product, engineering, membership, and operations teams for the digital advertising industry’s global technical standards-setting organization. Prior to Tech Lab, Dennis was SVP of Data & Ad Effectiveness for IAB, after 12 years leading advertising technology product teams at Microsoft and Yahoo. Earlier in his career, Dennis worked for Apple, Oracle, and two startups, including one he co-founded. Dennis holds degrees in Computer Science and Business Economics from Brown University.
Global Head of Digital & Innovation, Zenith
As Global Head of Digital & Innovation for Zenith (part of Publicis Groupe), Benoit Cacheux is responsible for helping define global clients’ acceleration plans when it comes to advertising in the digital age. Zenith has been named a ‘Leader’ by Forrester in The Forrester Wave™: Global Media Agencies, Q3 2018, and was recognized for its “vision to master the newly converging media and commerce landscape” and for its investment in eCommerce, personalization, marketing consulting, automation, AI and data visualization skills and tools. Benoit’s focus spans across building the right data and technology capabilities right through to delivering new operational models for media activation with the objective of driving superior growth for global organisations from a range of sectors: FMCG, Pharma, Automotive, Appliances, Luxury, Eyewear and Beauty. His background across big blue chip companies such as InterContinental Hotels Groups and pioneering digital agencies such as AKQA, Digitas and Organic have given him a unique depth of expertise when it comes to modern marketing and identifying new opportunities for growth. He’s passionate about the latest ways to drive commerce and innovation in marketing related to machine learning and blockchain.
Managing Director, EMEA, Rakuten Marketing
Anthony Capano is head of the EMEA regions and is passionate about helping brands move beyond their borders and acquire new customers. Leveraging over 18 years’ experience working alongside major retailers in the diverse APAC region, Anthony’s mission hinges on enabling customer growth – be that through offering access to the expanding affiliate network across EMEA, or through innovating performance marketing technology to offer absolute clarity of how new partnerships can drive revenue.
Prior to joining Rakuten Marketing, Anthony was general manager of Salmat Targeted Media. He is also an advisor to the Australian Business Arts Foundation, member of the IAB UK and Europe working groups and a founding member of the IAB Affiliate Working Group in Australia.AI in the Age of GDPR: How Brands Can Create Valuable Experiences While Ensuring Consumer Privacy.
Insights Director, Verizon Media
Anita Caras is responsible for leading a team of high performing insight professionals across the Globe. Under her direction, the team are responsible for delivering consumer insights and data assets that generate demand, support non-US revenue commitments and help build Verizon Media brand equity in the digital advertising space.
Passionate about brands and the possibilities that digital media offers, Anita is focused on driving understanding of digital media and the opportunities it creates via data driven dashboards and thought leadership pieces, which are distributed both internally and externally to agencies, advertisers and journalists Worldwide. She is also a strong advocate for inclusion and diversity in the media technology and marketing space; and is the company’s EMEA lead for the Womens Inclusion Network (WIN).
Anita’s 25 years of media research experience have been drawn from roles both media owner and agency side. Before joining Verizon Media, Anita held roles at: AOL, Microsoft, ITV, MTV and ZenithOptimedia both in Australia and in the UK. Prior to this, Anita taught media production and journalistic skills to college children in Long Island, USA.
Strategy Manager, Watson Marketing, IBM Europe
Paul has been a management consultant, coach, educator, facilitator and trainer for over 20 years working across the world with private, public and voluntary organizations for PriceWaterhouseCoopers, CapGemini and, currently, IBM.
Paul is a marketing and customer management strategist with international experience in helping clients develop capabilities to become more efficient and effective in meeting customer needs and growing their business. He is a data driven marketing, subject matter expert, with a wealth of experience in showing clients how to cut through the noise to leverage their available on-line and off-line data resources to reduce costs and drive significant incremental revenue growth. He believes in championing a world where the intelligent use of data driven approaches, including the application of artificial intelligence, enables organizations to earn the right to customer’s trust and custom and to invest finite marketing budgets more efficiently and effectively.
Managing Partner at Zymetria, co-owner
Over 20 years of experience in research and data science projects. A few years of client-side work, leading a research team at leading telco company. For over ten years associated with Starcom Mediavest group (media and digital agencies), for which she founded and developed an analytical and research agency. For 6 year she runs own 20+people company, mixing market research, advanced analytics and effective technologies. She believes that joining these three fields of competence allows to create contemporary solutions for marketing and business.
Principal, BCG Warsaw
Karol Czuprynski is the Principal in BCG Warsaw and is core member of Consumer & Retail leadership team in Europe. Prior to joining the Firm in 2015 he gained extensive commercial experience in Procter & Gamble, working as Brand Manager in Central Europe and then as Global Marketing Manager in Geneva HQ. He has 14 years of industry and consulting experience mainly in areas of brand building, communication and digital transformation.
Member of the European Parliament from 2015-2019
Daniel Dalton was a Member of the European Parliament from 2015-2019. As the Consumer Spokesman for his political group, the European Conservatives and Reformists (ECR), Mr. Dalton was a leading figure on digital policy, including as the ECR representative on negotiations for the ePrivacy Regulation proposal. Prior to becoming an MEP, he worked for 5 years as a policy adviser for the ECR Group. He is also a former professional cricketer.
Country Manager, Russia/CIS and Poland, Taboola
Seraphina returned to London from four years in Moscow in June 2016 to head up Taboola’s expansion into Russia, the CIS and, most recently, Poland.
Responsible for a team managing both publisher and advertiser relationships, she brings over 12 years of experience in media monetisation, from B2B print to webinar sales through to programmatic management and adtech implementation.
A fluent Russian and Spanish speaker, Seraphina specialises in emerging market growth, travelling frequently to the relevant regions to ensure Taboola’s continued success where there are many legal, cultural and financial nuances to be understood and negotiated.
CEO, IAB Europe
Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. Townsend has an M. Phil. in European policy from the law faculty of the University of Edinburgh.
President & CEO, Network Advertising Initiative
As President & CEO of NAI, Leigh Freund leads the organization’s growth and helps set the agenda and strategic priorities. Leigh joined NAI in 2015 after an eleven-year career at AOL Inc., where she served as Vice President & Chief Counsel for Global Public Policy.
Leigh brings more than a decade of substantive expertise in privacy, advertising, and public policy in the digital sector to her work at NAI. She has first-hand knowledge of the tremendous contributions third parties have made in the digital advertising space and she is a passionate believer in strong self-regulation.
During her time at AOL, Leigh led the company’s public policy efforts and was a leading voice on global digital and technology policy. Prior to that role, Leigh headed up the AOL advertising legal team and worked with AOL’s privacy team to promote and develop responsible use and collection of data, and ensure compliance with the industry’s self-regulatory programs.
Before joining AOL in 2004, Leigh worked at K&L Gates and on Capitol Hill with Rep. Fred Upton from her home state of Michigan.
Leigh holds an undergraduate degree in political science from Kalamazoo College and a J.D. from Georgetown University. She is an active participant in several industry organizations devoted to compliance with key regulatory initiatives and principles, including the Interactive Advertising Bureau (IAB) and Digital Advertising Alliance (DAA).
Dirk uses his vast experience in the fields of advertising, media and mobile communication to help publishers and their digital bottom line with contentpass. With contentpass he enables publishers to comply with the EU General Data Protection Regulation (GDPR) while publishers at the same time generate more revenue with advertising. Dirk studied Economics in Osnabrück, Germany. He started as press officer at ADTECH in 2000 and became CEO in 2003. After ADTECH’S acquisition by AOL he became SVP at AOL in New York until 2011. After a stint as CEO of YOC he’s meanwhile actively supporting startups as business angel and founded contentpass.
Head of Automation, EMEA, Spotify
Zuzanna is Spotify’s Head of Automation for Europe based in London. She is responsible for the development and execution of Spotify’s Automation strategy across sales, operations and partners.
Zuzanna has 18 years of data driven marketing and digital advertising experience, prior to Spotify she lead Oracle Marketing Cloud’s data management platform practice across EMEA and previous to that worked in digital sales leadership roles across BlueKai, Microsoft and aQuantive.
Zuzanna was named Digital Trading Leader Of The Year 2018 by The Drum for making “great contributions and leading within the programmatic industry”. She made The Drum Digerati 2018 honor list as one of 25 outstanding individuals excelling in the UK digital industry from the fields of AdTech and MarTech. Additionally she has been recognized as one of the “50 Women in Ad Tech You Should Know“.
Chief Market Strategist, EMEA, AppNexus, a Xandr Company
A digital industry veteran of more than 20 years, Nigel serves as Chief Market Strategist for EMEA. In the role, Nigel Gilbert connects AppNexus at an industry and market level across the region, including developing and executing strategic initiatives, partnering with key client and prospects, and building the overall company profile and reputation. Nigel joined AppNexus in 2011, leading strategic development across EMEA, and has been instrumental in establishing the European business.
Prior to AppNexus, he served as Head of Orange Ad Market (UK & FR) for France Telecom. He was responsible for all commercial operations at Orange Ad Market, the real-time bidding (RTB) exchange. Nigel arrived at France Telecom after the acquisition of Unanimis in 2009, a business he co-founded in 2001. Unanimis was the first and largest digital publisher network in the UK, and as Commercial Director, Nigel established and managed commercial operations for eBay, BBC, Channel 5, and the London Stock Exchange, among others.
Vice President, Global Programmatic Strategy, BBC Global News
David is the Vice President, Global Programmatic Strategy at BBC Global News and is responsible for the strategy and development of global programmatic advertising across the portfolio of BBC properties represented by Global News Limited.
Prior to the BBC David was responsible for Programmatic Trading at Gumtree, Ebay inc, at the infancy of programmatic trading in the UK, setting up the Programmatic Direct offering in 2011.
David is also a Member for IAB Europe’s Programmatic Trading Committee. IAB Europe’s Programmatic Trading Committee aim to help Publishers, Agencies and Advertisers increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising. The Committee will deliver a comprehensive pan-European programme of educational activities.
Creative Director, Gong
Bartek is a creative director with two decades of experience in exploring the digital, social and traditional media. Focused on a strategic approach and solving business problems with clever and effective concepts. He founded and leads GONG, one of the top creative agencies in Poland. He manages an award winning creative team, working for clients all over Europe as well as Asia and the US. They include Huawei, Netflix, ING Bank, L’Oreal and Virgin Mobile. Member of juries at Cannes Lions, New York Festivals, Eurobest, Euro Effies and other advertising festivals. Author of multiple articles, lectures and workshops on creativity, digital marketing and innovation. A down to earth guy with a human sized ego and an ability to speak the same language with both the tech-geeks and business goal-oriented clients.
Throughout his career Bartek joins agency life with a passion for snowboarding and the responsibilities of a certified freestyle snowboarding judge, working at snow events in Europe, North America, Asia and Oceania.
CEO, GroupM EMEA
Dominic started his career at Price Waterhouse in 1987 where he advised a number of FTSE 100 companies and multinationals specialising in mergers and acquisitions across Europe.
His media career began in 1997 when he joined CIA as Chief Financial Officer of CIA Europe and was heavily involved in building and consolidating the European network. He became Chief Operating Officer when the CIA regions were aligned to create CIA Worldwide in 2001, moving to CEO in 2002.
Dominic was appointed Chief Executive Officer for GroupM across Europe, the Middle East and Africa (EMEA) in 2008, after a three-year tenure as Managing Director at GroupM EMEA. His responsibilities include managing and growing the European media and digital services across the group – including organic growth as well as mergers and acquisitions.
In 2016, he gained the additional role of CEO at the WPP Sports Practice, the global entry point to WPP’s sports marketing services and solutions. Overseeing the strategic vision of the organisation, Dominic’s focus is to drive the development of WPP’s global sports marketing offering, managing key client relationships and being WPP’s voice in the world of sports marketing.
Chairman, HbbTV Consortium & Advisor
Vincent Grivet, a French national, is a graduate from Paris’s Ecole Polytechnique and Paris Tech Telecom.
Mr Grivet started his career in the Orange Group, where he held various positions in product marketing and M&A/International Development. He later worked for Orange Group’s Belgian operations , first as SVP, Development at Mobistar (mobile operator) and then as CEO of Orange’s internet operations in Belgium (Wanadoo at that time).
He was the co-founder and MD of Maxtel, an entrepreneurial Wireless Broadband start-up in 2006.
He later joined TDF Group, a leading digital infrastructure operator in Europe, as MD of HDRR, a Broadband Wireless venture created by TDF together with Groupe Bouygues, SFR and Caisse des Depots where he led the start of commercial operations, and then managed the consolidation of TDF‘s Wimax assets with the one’s of Groupe Bolloré.
Until January 2019, he was VP of Broadcast Development at TDF, where he led the strategic efforts of TDF, in partnership with the leading French Broadcasters and other international ecosystem participants, to continuously modernize and integrate the terrestrial broadcast platform in the new digital and media consumption paradigms.
He served for several years as a Steering Board Member at DVB where he also chaired the groups dedicated to Terrestrial Broadcasting and Targeted Advertising. He has been also for many years a Board Member at IDATE Digiworld, the leading European think tank and research institute for the digital economy, and at Molotov, a highly innovative OTT/TV start-up recently acquired by Altice, the telecommunication multinational giant.
In June 2018, he was elected as Chairman of HbbTV, the European organization which develops standards for innovative and interactive TV services. In addition to serving the HbbTV Chairmanship mandate, Mr Grivet is conducting consulting assignments for several players of the European TV and digital ecosystem , notably in conjunction with the introduction of targeted advertising.
Arndt joined Smaato as President in September 2017 and is responsible for Smaato’s core business operations.
As one of digital marketing’s pioneers and thought leaders, Arndt brings to Smaato more than twenty years of executive-level experience in business leadership and digital marketing. Prior to joining Smaato, Arndt was CEO of publicly listed PubliGroupe AG in Lausanne, Switzerland, which he guided through its acquisition by Swisscom AG. Previously, Mr. Groth founded DoubleClick Germany and then went on to be DoubleClick’s VP Media Northern Europe.
He has also been the CEO of InteractiveMedia CCSP AG, a subsidiary of Deutsche Telekom AG. His extensive digital marketing experience also includes leading the European expansion of Adconion Media Group, transforming it into one of the largest independent global marketing networks. He has also served as Managing Partner and Chief Executive Officer of ePages. He started his career on the publisher side at the Georg von Holtzbrinck Group and at Hutchison Mobile.
Arndt served as the President of the BVDW (German Association of the Digital Economy), Germany’s leading digital business federation, for 10 years. Additionally, he co-founded one of the digital marketing industry’s most successful, well-known and largest annual trade shows – dmexco (aka OMD).
Brand Operations Director Procter & Gamble Europe
Taide Guajardo was born in Mexico City. She has a bachelor of Marketing from the Instituto Tecnologico y de Estudios Superiores de Monterrey and a Masters in International Management from the American Graduate School of International Management in Arizona, US. She has worked for P&G for 29 years.
She joined Procter & Gamble Mexico in 1990 as Crest Brand Assistant; became Brand Manager Camay in 1992. She was then transferred with P&G Poland, where she laid the foundations of what the subsidiary is today. She became Associate Marketing Director in 1994 and moved to Italy where she led Ace Detersivo, Bold and Ariel, and then after her second maternity she took over Media leadership for all the brands in 2000. In 2006 she became Marketing Director for Brand Operations, expanding her responsibilities from Media into CRM, sampling, instore communication and digital. She then moved to Geneva European headquarters as European Brand Director leader. She was inducted into P&G’s Brand Mastery Society in December 2017, a recognition awarded to less than 1% of the Brand function, for her contributions to the company.
Today, Taide leads a team of over 200 marketers and partner agencies, across all of the European countries, investing a multi million dollar budget. Her mission is to identify innovation and drive industry leading marketing capabilities on Data driven Media, CRM, Digital, across all of the portfolio of P&G brands, in the 48 European countries where P&G plays.
Vice-President, Data Protection Law at ProSiebenSat.1 Media SE
Dr Stefan Hanloser
Dr Stefan Hanloser is Vice-President, Data Protection Law at ProSiebenSat.1 Media SE. Operating out of the company’s headquarter in Munich, Stefan oversees ProSiebenSat.1’s group-wide privacy legal program. Prior to joining ProSiebenSat.1, Stefan worked as Global Corporate Privacy Officer at Allianz Asset Management AG, the financial services holding of Allianz Group. Stefan has a background as an information technology lawyer with two international law firms in Munich, New York, and Washington, D.C.
GDPR one year on and the IAB Europe Transparency and Consent Framework 2.0 / Panel
Global Digital Trading Director , Reckitt Benckiser (RB)
Ravi Jagdeo is the Global Digital Trading Director at Rickett Benckiser, where Ravi manages a team of in-house traders as well as leading digital transformation across digital media practice, processes and infrastructure.
Having worked across digital media for over 15 years, Ravi has successfully built a reputation within the industry as a digital leader. His technical acumen alongside commercial abilities has allowed Ravi to work with some of the largest brands across: Health, CPG, Travel, Finance and many more verticals. Ravi specialism includes building and managing bespoke in-house trading desks, Agency management, Global Tech Stack management and infrastructure. Ravi continues to strive to shape the industry and his growth within this area.
Managing Director, MyOffrz
Lukas Jakobs started his career at Quisma (a GroupM company) where he held several positions and built up a Performance Display Advertising team in Germany, Switzerland and Austria. More than six years later Lukas became the Managing Director of Permodo, a startup that quickly became the market leader for in-App advertising in Germany that eventually was sold to Ströer Media.
As the Managing Director of MyOffrz Lukas is responsible to build strong relationships with advertisers that want to benefit from a cutting-edge technology which allows them to target their audiences in a hyper granular way on risk free CPO & commission pricing models. With more than 20 employees MyOffrz builds a Performance Marketing solution that is fully compliant with GDPR and ePrivacy.
In his private life Lukas enjoys family time, he loves great BBQ and any sport where he can hit a ball with a racket or stick.
Director of Creative Shop - Central Europe, Facebook
Christina Keller leads the ‚Creative Shop’ for Facebook and Instagram across the Central European Region. Together with a team of art directors, copywriters and planners, she supports agencies and clients to come up with innovative and efficient mobile first ideas.
Christina studied Marketing Communication at the University of Arts in Berlin. She started her career at McCann Erickson – hoping to become a fabulous copywriter. Over time she discovered that her real vocation lies in strategic planning. She is passionate about digging for data and human insights and about translating this into inspiring campaigns, that really matter to people.
She worked as a strategic planner for Jung von Matt, TBWA, DDB over many years before changing on client side and initiating the employer branding campaign for Deutsche Bahn in 2012. She works for Facebook since August 2015 – and loves paper books, traveling, spending time with her Algerian godchild.
Chief Economist, IAB Europe
Dr. Daniel Knapp
Daniel is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel is co-founder of a new type of advanced analytics company for digital advertising (currently in stealth mode).
Previously he was Executive Director at IHS Markit, overseeing the company’s global advertising research, consulting and forecasting practice. Daniel’s key research areas span all domains of digital advertising, TV and video, platform economics and data strategies. Currently he is particularly focussed on programmatic, the business application of AI/ML technologies and digital supply chain optimization.
Daniel holds a PhD from the London School of Economics (LSE). His academic work focusses on the sociology of algorithms and the datafication of media.
Chair IAB Europe Research Committee and Partner Technology Consulting, Mindshare
I help the global clients to build marketing and advertising technology ecosystems to enable personalized marketing communications and release value from data and tech, specifically:
- Designing data and ad technology strategy for Mindshare Global Clients and in key local markets,
- Architecting technology ecosystems: data and systems integrations for cloud/digital/big data platforms, BI, predictive analysis, AI and ML tools and applications,
- Driving adoption of data analytics practice and tools, and tech ecosystem management: cultural and organizational change management, team/talent development,
- Supporting in sourcing and building partnerships in multi-vendor environments,
- Driving data strategy, data partnerships, analytics, and reporting capabilities across EMEA.
Senior Vice President of Data Policy & Governance, MediaMath
Alice is responsible for defining strategic policies around data, privacy and security at MediaMath. Also responsible for MediaMath’s large global footprint, Alice has strong connections to self-regulatory groups around the world and a keen understanding of the challenges companies face when operating under a myriad of differing local codes.
Alice has 15 years’ experience in digital marketing, data product development and the protection of consumer privacy. A chemist in a former life, Alice holds a BS from UNC-Chapel Hill and an MS from Stanford University.
GDPR one year on and the IAB Europe Transparency and Consent Framework 2.0 / Panel
Data & Strategy Director, Head of Precision Marketing, Wavemaker Poland
Educated at Warsaw School Of Economics, within Marketing industry since 12 years. Experienced in cooperation with the Clients from various categories: FMCG, Entertainment, Finance, OTC, Moto, Retail.
Author / Co-Author of many innovative campaigns, frequently shortlisted or award winning, e.g.: Effie, Innovation Ad, KTR (the club of the ad creators), the Golden Clips, Eurobest, Mixx Awards, Global Festival of Media.
Since 2017 co-responsible for running “The Media Planning & Strategy” subject on Collegium Civitas – Warsaw non-public university.
In Wavemaker currently responsible for strategic consulting, architecting and introducing innovative solutions from the fields of Precision Marketing, Data Strategy, Technology Stack, DMPs: Making technology work for Clients’ businesses.
Vice-Chair, IAB Europe Brand Advertising Committee and Head of Advertising Product Strategy, Schibsted Media (Norway)
Christer is currently heading up advertising product strategy at Schibsted Media in Norway. He is focused on identifying large and small opportunities for Schibsted Media in the intersection of business, technology and industry developments and initiate response to ensure Schibsted’s readiness. Through the last 10 years he held a variety of roles within Schibsted, and have been a though leader and change agent for digital advertising product and technology convergences as Schibsted has gone through the transformation from a conglomerate of media companies to a media house of brands. With Schibsted Media now earning the benefits of larger scale, focus lately have been to look beyond Schibsted, taking a lead in exploring opportunities for publisher in Schibsted core markets to work together.
Exploring the current digital advertising measurement landscape in Europe / Panel
Vice President Client Solutions, Xaxis
Alex joined Xaxis in 2018 having spent 12 years at Yahoo, a stint that included leading the DSP & Exchange ad technology platforms generating multi-million dollar revenues annually, charged with product development, platform operations & solutions for the EMEA region. He has experience leading international, cross-functional teams with 15 years of demonstrable and progressive success in building teams to launch new platforms to market and unlock new revenue streams. As Vice President of Client Solutions at Xaxis, he leads a Client-centric team providing operational excellence, best practice monitoring and client led product innovation.
VP Publishing Product in Wirtualna Polska Media S.A.
Handles the development of journalism and publishing products, WP TV and B2C marketing. He joined the company in November 2016, taking the position of Managing Director of News and Business segments in WP. He currently manages over three hundred people.
A journalist with 20 years of professional experience. He launched his career in 1997 at the Super FM radio station. He further pursued his career in journalism in Radio Eska and was a reporter for the Polish Section of the BBC in Warsaw.
In 2001, he was one of the founders of TVN24 (news channel) and the team member building new newscast program: ‘Wydarzenia’ on Polsat TV, where he reported on politics and current affairs since 2004. He also led ‘Morning Graffiti’ in Polsat News (another news channel).
He cooperated with the weeklies: ‘Wprost’ and ‘Newsweek Polska’. Since 2011, he co-created naTemat.pl, where he held the position of the editor-in-chief until October 2016. He was also the president of the management board of the companies controlling the group.
Deputy Director, Autorité de Régulation Professionnelle de la Publicité
Mohamed Mansouri is the Deputy Director of the French advertising Self Regulatory Organisation (ARPP).
He is a graduate of HEC Paris (Business School), Ecole des Mines (Engineer School) and the University of Social Sciences of Toulouse (Law school). He worked for 10 years as a legal counsel, specialized in consumer, advertising and IT law. After working 4 years as a Chief Information Officer and conducting the complete overhaul of the Information System (nearly 4,000 active users), he was promoted to Deputy Director of the ARPP.
Today Mohamed is in charge of the development of ARPP’s mission on digital media, supporting digital players in the compliance of their advertising practices, leading ARPP legal teams on topics related to digital advertising. He’s also responsible of the innovation and digital transformation, the information systems, managing the support teams, the quality policy and the contracts (negotiation, drafting and follow-up). He is a lecturer in Business and Law Schools (Toulouse Université des Sciences Sociales, ESCE, Sup de Pub).
Vice President, Global Privacy and Trust at Verizon Media
Doug Miller is Vice President, Global Privacy and Trust at Verizon Media, formerly known as Oath Inc. (the amalgamation of Yahoo and AOL). He has been a privacy professional for over twenty years and has led privacy at AOL since 2008. He now leads privacy professionals from the legacy AOL and legacy Yahoo privacy teams spearheading privacy strategy, practice, and compliance across the 50+ global brands under Oath. He also serves as Board Chair of the Network Advertising Initiative.
Director Operations & Programmatic, Media Impact GmbH & Co. KG (Axel Springer)
Sasha and his teams are generating scalable solutions, processes and services for the monetiza- tion of the inventory and audience data of some of the largest digital publishers in Germany. Their mission is supporting independent, self-sustaining high-quality digital journalism and ful- filling the evolving needs of their customers on the buyside including many of the world’s biggest advertisers and agencies.
Sasha has a background in operations research, data analytics and management consulting, mainly in the area of digital transformation.
SVP Strategy & Business Development, RTL Group
Head of R&D Team, Sotrender
Data engineer & data scientist, Head of R&D Team at Sotrender. Graduated from Gdańsk University of Technology and University of Bristol, where he obtained PhD in Engineering Mathematics. In his day-to-day work he enjoys combining his analytical expertise with programming skills, especially as to Machine Learning. Through his career he managed R&D teams in many companies working in fields of technology, media, pharmaceutical and petrochemical. He is mostly interested in distributed processing analysis of big data sets and machine learning. Jakub originally has C/C++ background but currently works mostly in JVM and Python world. Finally, he is a speaker and a trainer on many technological conferences and tutorials concerning engineering and analytical in the field of Big Data.
Chief Executive, Advertising Standards Authority
Guy became Chief Executive of the Advertising Standards Authority, the UK regulator of ads in all media, in 2009. He is responsible for executing the ASA’s strategy to make ads responsible, including through the development of regulatory policy, the provision of CAP advice and training, the investigation of complaints, proactive project work, enforcement activity and the system’s communications, marketing, public affairs and research activities.
From 2013 to 2016, Guy chaired the European Advertising Standards Alliance, the single authoritative voice on advertising self-regulation comprising national advertising self-regulatory organisations and organisations representing the advertising and media industries in Europe and beyond. He remains a Board and Executive Committee member.
Guy is Vice President of the International Council for Advertising Self-Regulation, a member of the Fundraising Regulator’s Standards Committee, a member of the UK government’s Consumer Protection Partnership Strategic Group, a member of the International Chamber of Commerce’s UK Marketing and Advertising Committee and a Fellow of the Institute of Promotional Marketing.
Erik Portier is the CRO of Targetspot, the most advanced independent digital audio & advertising platform, connecting publishers & brands with listeners across wherever they listen through premium content, advanced proprietary technology, data and analytics. He has 25 years of experience and his career is marked by various managing functions in media and digital sectors (AdLink, RTL-IP, Google, etc.). He also is an entrepreneur in new technologies with a real strategic mindset.
Head of Development and Policy, European Advertising Standards Alliance
Justina is an ad standards expert and the Head of Development and Policy at the European Advertising Standards Alliance (EASA). She coordinates a network of the European stakeholders (including ad standard bodies, brands, media, publishers/platforms, agencies) in the area of advertising self-regulation and manages new initiatives, capacity building and dissemination of the best practices across the international network of ad industry practitioners.
Justina specialises in the digital advertising and emerging marketing techniques and policies with a focus on influencer marketing, native as well as online behavioural advertising trends. She is responsible for creating new partnerships and collaborative projects with the industry actors to continue foster responsibility, innovation, creativity and trustworthiness as the core components of the advertising ecosystem.
Her previous experience includes consulting public and private organisations on evidence-based policy making and programme management, as well as analysis and evaluations of the EU and national governments’ interventions.
Brand Safety Manager, GroupM EMEA
Having previously worked as an agency advocate in Brussels on many challenging issues for the ad industry, such as privacy and consumer protection, Stevan joined GroupM in 2017. He supports the company’s digital operations by looking after all areas of digital risk, and underpinning media quality processes and governance.
Global Development Director – Brand Lift Insights, Kantar
Kristanne has a broad range of experience with global clients and measurement practices, gathered in various European and global roles in PR and market research. In the last 6 years with Kantar Kristanne has held various roles through from project management to sales, and is currently responsible for the development of Kantar’s digital campaign effectiveness tools for global markets. She is also now a member of IAB Europe’s Brand Advertising Committee. Based in London, she holds a BSc in Marketing from Lancaster University, and enjoys snowboarding when the seasons permit and photography as a pastime.
Co-founder & CEO, ID5
Mathieu Roche is the CEO of ID5. He co-founded the business in 2017, after spending over 10 years at European data specialist Weborama, where he led international development and launched the DMP offering worldwide. During his time at Weborama, the company experienced exceptional growth, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues.
With ID5, Mathieu Roche materialises his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5’s mission is to create a shared identity infrastructure supporting the development of programmatic advertising for premium publishers and independent Ad Tech platforms.
Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He lives in London since 2011 with his wife and 3 daughters.
Senior Digital & Innovation Analyst
With masters’ degrees in Psychology and Advanced Marketing Analytics Sofie Rutgeerts started her career as a consumer researcher at Ipsos for Heineken International, Unilever Global and Vlisco. Seven years ago, she changed the international scene for the Belgian media scene. As Head of Advertising Resarch at the broadcaster market leader in Belgium North, Medialaan, she investigated the impact of advertising and the underlying dynamics. Today she is on a mission at SBS Belgium to identify the strengths of the broadcaster’s online video network and to reveal key factors to leverage business growth with innovations such as addressable advertising. In her day-to-day, when translating facts&figures into action points for revenue generating creative content, she brings in the triggers of advertising that resonate with human drives. Here is where Sofie’s passions for psychology and advertising blend perfectly together.
Chief Strategy Officer, Adform
Dr. Jochen Schlosser joined Adform in January 2016 as Senior Vice President Data and assumed the role of Chief Strategy Officer in January 2017. He is responsible for the company’s strategic vision and alignment on a global level. For over ten years, Jochen has been a leader and a driving force for data-driven businesses and innovations across various industries such as Pharmaceutical, Finance, and – of course – Marketing. He holds a graduate degree in computer science, with a minor in psychology, from RWTH Aachen and a scientific doctoral degree from University of Hamburg.
Tim Sewell has been CEO of Yospace, an innovator in server-side ad insertion for live and VoD OTT streams, since 2002. In that time he has overseen the company’s development from a provider short-form video delivery platforms for mobile to its position today as the most advanced provider of stream stitching technology in the world.
Yospace services major networks and providers across four continents, notably: AT&T in the US; Sky, ITV, BT Sport, Channel 4, STV in the UK; Canal Plus, TV4 and Medialaan in mainland Europe; SonyLIV in India; Seven West Media, Nine and Network Ten in Australia.
Vice President, Chief Privacy Counsel, at AppNexus, a Xandr Company
Julia Shullman is Vice President, Chief Privacy Counsel, at AppNexus, a Xandr Company. She oversees AppNexus’ global privacy work, advising all internal teams on the development of policies, products, and partnerships in compliance with global data protection laws and industry self-regulation and best practices. She represents AppNexus as a member of the Board of the Network Advertising Initiative and in various IAB working groups, including as Chair of the Steering Group for the IAB Europe Transparency and Consent Framework. Julia joined AppNexus in May 2014 as the lead attorney for AppNexus’ engagement on strategic sell-side commercial and product initiatives. Before AppNexus, Julia worked at UBM, a British information company where her practice focused on mergers & acquisitions and commercial matters. Prior to UBM, she was an associate at Latham & Watkins where she advised clients on mergers and acquisitions and corporate matters.
Julia received a B.A. in Political Science and Psychology from Georgetown University and a J.D. from Columbia Law School.
Practice Lead, Business Transformation, Publicis Media Poland
Responsible for business and marketing transformation on behalf of clients of Publicis Media Poland. Experienced executive in field of digital transformation, marketing strategy, innovation, consumer experience, marketing strategy, data management, research&analytics, digital media. Diverse skills acquired during work in different segments of marketing and digital market: communication agencies (Mindshare, Zenith, Publicis Media), digital social network (NK.pl), digital professional association (IAB Poland as a board member), top-level business and marketing education and consulting (ICAN Institute). Experienced spokesman on over 200 top-level conferences and trainings including polish Forum IAB. Member of Program Committees for many conferences and events. Passionate about accelerating changes in business and marketing landscape.
Head of Digital, IAB Denmark & IAB Europe Policy Committee Chair
Allan Sorensen is the Head of Digital at Danish Media branch organization, which is the body of IAB Denmark, and he oversees all matters concerning digital media and advertising. Allan is also the Chair of IAB Europe’s Policy Committee. He holds a Master of Science in Economics and has an analytical background as well as a history as the CEO of a web agency and the former Online Manager of a news media. Before going into digital media, Allan worked with communication both as political staff and at a PR agency.
GDPR one year on and the IAB Europe Transparency and Consent Framework 2.0 / Panel
Global Brand Director, Media, Kantar
Duncan has over 20 years brand, communications and media research experience gathered in various European, US and global roles with Millward Brown and Kantar. He is currently responsible for growing the company’s media effectiveness business and is based in Frankfurt, Germany. He has led award-winning studies on gender equality, Generation Z, video creativity, multiscreen marketing, mobile marketing receptivity and how digital share builds brands.
Duncan has appeared on conference platforms around the world including Interact and other IAB events in Mexico and Argentina. He’s also spoken at Cannes Lions, WARC, ESOMAR, ARF, MMA and ad:tech. He holds a B.Sc. in Mathematics and German from the University of Leeds, and the CIM’s postgraduate diploma in marketing and enjoys spending time with his two young sons.
Commercial & Operations Director of Ozone Platform at The Ozone Project
Danny’s mission is to help publishers’ create incremental value in their digital advertising businesses by understanding the challenges they face, and by delivering the capability that they need. He leads the commercial, product and analytics functions of Ozone’s Publisher Platform.
Prior to joining The Ozone Project, Danny was Programmatic Director at Guardian News & Media where he was responsible for global leadership of advertising technology and data strategy as well as UK & ROW programmatic revenue.
VP, Global Engagement & Operations, TAG
Nick Stringer is Vice President of Global Engagement and Operations at the Trustworthy Accountability Group (TAG), an industry self-regulatory organisation established to tackle criminal activity in digital advertising, such as fraud and piracy – www.tagtoday.net. Nick’s role is to work with companies, trade bodies and other stakeholders to ensure a consistent international approach to tackling criminal activity in the digital advertising supply chain. Nick is responsible for TAG’s European Office and is based in London, United Kingdom.
Prior to joining TAG, Nick was Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK), establishing the public policy and regulatory affairs department and spearheading the digital advertising sector’s efforts to grow within an optimal policy and regulatory environment.
Nick also worked at leading UK mobile network operator, Orange (now EE), leading public policy issues across both mobile and broadband sectors. He has also worked in the UK Parliament.
Chief Sales Officer EMEA&APA at Gemius
Marta Sułkiewicz specialises in digital marketing and has over 15 years of experience in this field. She has been associated with Gemius since 2015. As a Chief Sales Officer Marta is responsible for building and executing the company’s global sales and marketing strategy. Previously, she was responsible for the development of Gemius services for EMEA advertisers and managed the sale of the gemiusAdReal – a study that enables to monitor and analyse the competitors’ advertising strategies in digital and traditional media. Also, she leads the working group at IAB Poland that is responsible for Viewability and she lectures at Kozminski University on postgraduate studies in Internet research and analysis.
Single source in cross-media measurement. The Holy Graal or a myth buster of the growth?
Exploring the current digital advertising measurement landscape in Europe / Panel
Global Media Insights Director, Teads
Phil is a digital media measurement expert with over 15 years’ experience in the industry. Having worked with many of the world’s biggest Advertisers and media Agencies – and having helped establish several industry currencies – Phil has a unique perspective on how measurement can can drive growth in our industry.
Managing Director, DACH, Central & Eastern Europe (CEE), Index Exchange
For more than 20 years, Jörg Vogelsang has held leading positions in the marketing and retail industry.
Most recently, he worked as a freelance consultant for well-known companies from various industries. Prior to that, Vogelsang worked for Adform as Vice President Publisher Platforms and was responsible for building and expanding the publisher business in Europe. Google, OnVista Media, Terrific, The Boston Consulting Group and the Tengelmann group of companies are among the further stages of his career.
Associate Partner, Blockchain Rookies
Jon’s career was mostly spent in the world of digital advertising and ad technology, having built many companies in the space and completing two successful exits. Jon moved over to the Blockchain space following this, by studying Blockchain as a strategy at the renowned Said Business School and quickly immersing himself in the space. Jon is part of a small clutch of highly respected columnists for CoinRivet.com and has also written on the topic for City AM.
Jon has advised two Blockchain adtech companies, and has been teaching Blockchain as a strategy to companies since summer 2018.
Senior Vice President, Comscore
Gary Warech has spent his entire career working with brands, helping them leverage consumer insights and market research. His experiences include working within the TV, digital, data, sports and corporate marketing areas throughout the advertising ecosystem. As Senior Vice President, Advertiser & Branded Content, Gary identifies and promotes best practices within the advertiser marketplace, focusing on branded content measurement, and helping stakeholders drive revenue in a complex and evolving media landscape. Gary brings more than 25 years of experience in the fields of sports marketing, market research and digital consumer insights —both domestically and internationally—to his role at Comscore. Prior to Comscore, Gary served as SVP, Advertiser, Sports & Branded Entertainment Rentrak and Vice President, Business Development and Partnerships at Experian Marketing Services. Earlier in his career, he held Senior Leadership Sports Marketing roles with Foot Locker, Host Communications and Harris Interactive. When he’s not crafting innovative solutions for clients, Gary can be found spending time with his family and following his sons’ basketball careers. An avid sports fan, Gary enjoys coaching youth basketball and bass fishing.
VP, Partnership Markets, Sizmek EMEA
At Sizmek, Ed is responsible for helping clients understand, adopt and get ROI from AI-powered advertising technology across multiple markets in EMEA. He has more than 18 years of experience in digital and was the founder of global digital agency Concep. At VisualDNA, he used psychology to change the way companies learnt about and understood consumer behaviour online – so moving into AI was a natural step forward in his career. Ed is a member of the IAB Europe Programmatic Trading Committee.
CEO, Advertising Association
Stephen was appointed CEO of the Advertising Association in September 2016. The Advertising Association’s mission is to promote and protect the role, rights and responsibilities of advertising and all the key media owners and trade bodies are members of the AA.
Prior to joining, Stephen held management roles in three agencies (Leo Burnett, WCRS/Engine and DDB/adam&eveDDB) He also currently chairs youth marketing agency Livity, a social purpose-driven business that seeks to transform young peoples’ lives, especially from BAME backgrounds. He is a founder and director of U, a digital challenger to conventional banks. Stephen is a past President of NABS and serves on the board of the History of Advertising Trust. He was IPA President (2003-05) where he led both their first ethnic diversity initiative and transformed its professional qualifications for new industry entrants, which over 15,000 people have now sat and passed in the UK and around the world.
Consumer Trust Research
Publisher of Gazeta Wyborcza
Jerzy Wójcik is CEO and former deputy editor-in-chief of Gazeta Wyborcza, leading quality daily newspaper in Poland, which was founded in 1989 as the first independent media outlet in Eastern Europe.
Today Gazeta Wyborcza has leading position in the digital subscription market – the 15. place in the world in Global Digital Subscription Report.”
He oversees the literary and features sections of the newspaper and its magazines like “Ale Historia” (What A History), “Duzy Format” (Large Format), “Ksiazki” (Books) and “Wysokie Obcasy” (High Heels). In the past years he led numerous investigative series and innovative campaigns like “Welcome to Poland” (on rapid social changes in a post-communist country), “Station Europe” (on Polish migrants flooding the EU), “Comeback of the Father” (on fatherhood in Polish families). He is an experienced media executive with an unique insight into modern media management proven by many editorially and commercially successful new product launches like “Metro” newspaper (the free newspaper market leader, launched in 2002) and “Wysokie Obcasy Extra” magazine (2nd biggest premium female magazine, launched in 2010).
Entrepreneur, founder and CEO of Sotrender, a no-bullshit social media analytics company. Assistant Professor at the Chair of Social Psychology, University of Warsaw. Graduated from University of Warsaw (Psychology) and Warsaw School of Economics (Management & Marketing), studied also at Universita Bocconi (Milan, Italy) and Katholieke Universitaet Leuven (Belgium). Frequent speaker and trainer on industry events regarding social media, marketing research & startups, including IAB Forum. Mentor in various startup programs & accelerators (MIT Enterprise Forum, SAR, Huge Thing, Founders Institute).
Global eCommerce Strategy Director at Molecular / BBDO
Global eCommerce Strategy Director at Molecular BBDO. with 24 years of experience in media communication agencies (Universal McCann, PHD), including 12 years of leading them in Poland. Expert in business and communication trends, strategic marketing, new technologies, eCommerce, media and communication strategy and advanced consumer research.
Has worked with such companies as Nestle, General Motors, Polkomtel, Gillette, Microsoft, MasterCard, Coca-Cola, Onet.pl, Goodyear Group, GlaxoSmithKline, Boots Healthcare, Polpharma, Boehringer Ingelheim, LOT Polish Airlines, allegro.pl, PKO Bank, Bakoma, Jutrzenka Colian, Hasbro and more. Implemented advanced consumer research products, including neuromarketing research.
Founder of SmartHuman – series of events on smart technological solutions which are human-centric. Omnichannel Programme Leader / Strategic Advisor at The Heart Warsaw – programme of leading startups with corporations in three omnichannel communication areas: Consumer Intelligence, Marketng & Sales Automation, Future Point of Sales.
Highly evaluated presenter at international conferences (Greece, Turkey, Portugal, Latvia, India). Winner of the Leadership Award for Contribution to Market Research presented at World Marketing Congress 2014 in India, Effie Awards and Mixx Awards. Certified with DIMAQ (Digital Marketing Professional) by IAB Poland.
Lecturer, mentor and author of publications industry press.
E-commerce Director, Douglas
E-commerce Director at Douglas, the biggest perfume retail chain in Poland. Previously Head of Digital Marketing at euro.com.pl, the biggest e-shop in CEE. Maciej graduated from European Institute for E-Commerce Management (EICOM).
He has 18 years of experience in strategy and operational management gained in omnichannel retail (Douglas, RTV Euro AGD), loyalty scheme (Payback) and telco (Orange). He is also a speaker at the events covering personal and professional development, based on his achievements in ultra running and winter exploring.