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CONFERENCE SCHEDULE

4 June

09:30-10:30 REGISTRATION / COFFEE

10:30-10:40 INTERACT 2019 OPENING

10:40-11.00 Results of IAB Europe’s AdEx Benchmark 2018 study – the definitive guide to the digital advertising market / Daniel Knapp, Chief Economist, IAB Europe

11:00-11:20 to be confirmed 

11:20-11:40 Consumer Trust Research / Stephen Woodford, CEO Advertising Association

11:40-12:00 P&G Brands are a force for good and a force for growth. How we go from talking to taking action / Taide Guajardo, Brand Operations Director Procter & Gamble Europe

12:00-12:20 Who’s afraid of AI? Why advertisers shouldn’t be / Jochen Schlosser, Chief Strategy Officer, Adform

12:20-12:40 Understanding Digital Content Consumption In A Moment / Anita Caras, Insights Director, Verizon Media

12:40-13:50 LUNCH

13:50-14:35 Unlocking the Programmatic Black Box: Current status on transparency and trust in the digital advertising supply chain / PANEL
moderator: Ciaran O’Kane, CEO, Exchange Wire
panelists:
Joerg Vogelsang, Managing Director, DACH, Central & Eastern Europe (CEE), IndexExchange

14:40-15:00 – The broader challenges facing the advertising industry across Europe and the future of the agency model / Dominic Grainger, CEO, GroupM EMEA

15:00-15:20 Programmatic – the second wave / Nigel Gilbert, Chief Market Strategist EMEA, AppNexus, a Xandr Company

15:20-15:40 The growth of ad tech in 2019 / James Brown, Managing Director EMEA, Rubicon Project

15:40-16:00 Planning for real growth / Phil Sumner, Global Media Insights Director, Teads

16:00-16:20 COFFEE BREAK

16:20-17:00 Exploring the current digital advertising measurement landscape in Europe / PANEL
moderator: Anton Kopytov, Chair IAB Europe Research Committee and Partner Technology Consulting, Mindshare
panelists:
Marta Sułkiewicz, Chief Sales Officer EMEA&APA, Gemius
Christer Ljones, ice-Chair, IAB Europe Brand Advertising Committee and Head of Advertising Product Strategy, Schibsted Media (Norway)

17:00-17:40 GDPR one year on and the IAB Europe Transparency and Consent Framework 2.0 / PANEL
moderator: Allan Sorensen, Head of Digital, IAB Denmark & IAB Europe Policy Committee Chair
panellists:
Townsend Feehan, CEO, IAB Europe
Thomas Adhumeau, Senior Associate General Counsel, Commercial & Privacy, AppNexus a Xandr Company
Alice Lincoln, Senior Vice President, Data Policy & Governance, MediaMath
Stefan Hanloser, Vice-President, Data Protection Law, ProSiebenSat.1 Media SE.
Dennis Buchheim, SVP and GM of the IAB Tech Lab

17:40-17:50 DAY 1 CLOSING

19:00-23:00MIXX and Research Awards Announcement Ceremony & Cocktails (Ujazdowski Castle, Jazdów 2, Warsaw)

5 June

08:30-09:30 REGISTRATION / COFFEE

09:30-09:40 DAY 2 OPENING

09:40-10.00 Audio’s coming of age, in a programmatic world / Alex McGibbon, Vice President Client Solutions, Xaxis

10:00-10:20 The Programmatic Audio Advertising landscape in Europe / PANEL
moderator: David Goddard, Vice President, Global Programmatic Strategy, BBC Global News
panelists:
Alex McGibbon, Vice President Client Solutions, Xaxis
Erik Portier, CRO, Targetspot
Zuzanna Gierlinska, Head of Automation EMEA, Spotify
Szymon Lipinski, Data & Strategy Director, Wavemaker
Duncan Southgate, Global Brand Director, Media, Kantar

10:30-11:00 Innovation in Live Video / PANEL

11:10-11:30 How Addressable TV changes the TV Data Ecosystem to fuel business growth / Sofie Rutgeerts, Senior Digital & Innovation Analyst, SBS Belgium

11:30-11:50 COFFEE BREAK

11:50-12:10 From Descriptive Analytics to Predictive Analytics – How Machine Learning is Redefining Marketing Research / Frank van Eijk, Commercial Director, MeMo²

12:20-12:40 Changing eCommerce – Growing eCommerce – how to win in online commerce with evolution of trends and new solutions / Tadeusz Żórawski, Global eCommerce Strategy Director at Molecular / BBDO

12:50-13:10 How to grow in e-commerce market? Who are the ones that do not buy yet in your category? Why they don’t and how to overcome it? / Maciej Żyto, E-commerce executive in omnichannel retail, Edyta Czarnota, Managing Partner at Zymetria, co-owner

13:20-13:40 Press Play to Reap the Rewards of In-App Advertising / Arndt Groth, President, Smaato

13:40-16:00 LUNCH, NETWORKING and INTERACTING

08:30-09:30 REGISTRATION / COFFEE

09:30-09:40 DAY 2 OPENING

09:40-10.00 “Acting like a startup” – Structured innovation for future growth / Liam Brennan, Global Director of Innovation, MediaCom

10:05-10:10 Growth beyond monetization: how publishers will succeed in the long run / Seraphina Davey, Country Manager, Russia/CIS, Poland, Taboola

10:10-10:35 Growth beyond monetization: how publishers will succeed in the long run / PANEL
moderator: Seraphina Davey, Country Manager, Russia/CIS, Poland, Taboola

10:40-11:00 Digital Growing Pains – How Context Increasingly Matters / Kristanne Roberts, Global Development Director – Brand Lift Insights, Kantar & Duncan Southgate, Global Brand Director, Digital, Kantar

11:10-11:30 Pitch, play, plunge / Christina Keller, Director of Creative Shop – Central Europe, Facebook

11:30-11:50 COFFEE BREAK

11:50-12:10 The next brand safety frontier: moral imperative or regulation? / Stevan Randjelovic, Brand Safety Manager, GroupM EMEA

12:20-12:40 Branded content: bringing a 19th century tactic into the 21st century / Gary Warech, Senior Vice President, Comscore

12:50-13:10 Unlocking Creativity. The key asset for business innovation and growth / Bartosz Gołębiowski, Creative Director, Gong

13:20-13:40 Influencer marketing: most effective future “algorithm” to reach consumers (?) / Justina Raizyte, Development and Policy Manager, European Advertising Standards Alliance

13:40-16:00 LUNCH, NETWORKING and INTERACTING

08:30-09:30 REGISTRATION / COFFEE

09:30-09:40 DAY 2 OPENING

09:40-10.00 Zoom-in, zoom-out: Reshaping ecosystem of digital transformation / Krzysztof Sobieszek, Practice Lead, Business Transformation, Publicis Media Poland

10:10-10:30 Reinventing Marketing with AI / Paul Crick, Strategy Manager, Watson Marketing, IBM Europe

10:40-11:00 Driving Growth Through Data-Driven Marketing Google / Karol Czuprynski, Principal, BCG Warsaw

11:10-11:30 AI in the Age of GDPR: How Brands Can Create Valuable Experiences While Ensuring Consumer Privacy / Anthony Capano, Managing Director EMEA, Rakuten Marketing

11:30-11:50 COFFEE BREAK

11:50-12:10 Resolving the Personalisation Conundrum / Benoit Cacheux, Global Head of Digital & Innovation, Zenith & Ravi Jagdeo, Global Digital Trading Director, Reckitt Benckiser (RB)

12:20-12:40 Identity, the key to your programmatic success / Mathieu Roche, Co-founder & CEO, ID5

12:50-13:10 State of the art as to content creation using AI / Jan Zając, CEO, Sotrender & Jakub Nowacki, Head of R&D Team, Sotrender

13:20-13:40 Blockchain and Business Model Disruption: When? – not If / Jon Walsh, Associate Partner, Blockchain Rookies

13:40-16:00 LUNCH, NETWORKING and INTERACTING

08:30-09:30 REGISTRATION / COFFEE

09:30-09:40 DAY 2 OPENING

09:40-10.00 Fighting Ad Fraud:  Our Global Mission / Dennis Buchheim, SVP and GM of the IAB Tech Lab, Nick Stringer, VP Global Engagement & Operations, the Trustworthy Accountability Group (TAG)

10:10-10:30 Will the Patchwork of Privacy Regimes Break Interoperability? / PANEL
moderator: Leigh Freund, President & CEO, Network Advertising Initiative
panelists:
Julia Shullman, Vice President, Chief Privacy Counsel, at AppNexus, a Xandr Company
Doug Miller, Vice President, Global Privacy and Trust at Verizon Media
Stevan Randjelovic, Brand Safety Manager, GroupM EMEA

10:40-11:00 Single source in cross-media measurement. The Holy Grail or a myth buster of the growth? / Marta Sułkiewicz, Chief Sales Officer EMEA&APA, Gemius

11:10-11:30 to be confirmed

11:30-11:50 COFFEE BREAK

11:50-12:10 Why targeted advertising and respecting users privacy is not in contradiction / Lukas Jakobs, Managing Diector, MyOffrz

12:20-12:40 GDPR brings new revenue streams / Dirk Freytag, CEO, contentpass

12:50 – 13:10 Award Grand Prix winners: MIXX Awards Europe and IAB Europe Research Awards

13:40-16:00 LUNCH, NETWORKING and INTERACTING

! Please note that further changes in the conference schedule are possible. !