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Taide Guajardo, Brand Operations Director at Procter & Gamble Europe, is the first speaker to be announced for IAB Europe’s flagship digital advertising conference, Interact. 

IAB Europe, the leading European-level industry association for the digital advertising ecosystem announced today the speaker line up for their flagship annual event ‘Interact 2019’. The 13th edition of Interact will take place on the 4-5 June in Warsaw, Poland. Over 700 European advertisers, industry experts, agencies & media owners are expected to attend. Speakers from P&G, Verizon Media, Douglas, IBM and BBDO will take to the stage to address the theme of the event: Growing change. Changing Growth. Both of those elements are entering a transformation phase: Change is accelerating, with the political landscape and regulatory environment becoming just as important as technological breakthroughs and evolving consumer behaviour. Growth is shifting from a quantitative to a qualitative agenda and new business models are gradually emerging in a restructuring value chain.  

Taide Guajardo will take to the stage on Day 1 to share how and why P&G is taking talking into action and how they’re redefining what brands can do for society. She will explain what growth means to them and why the company feels committed to shaping the new generation of standards for privacy, transparency, and ethics in the use of machine learning and artificial intelligence. Guajardo has been leading growth and change at Procter & Gamble for almost 30 years, managing a multi-pound budget and 200-person team of marketers and partner agencies from across Europe. Her mission is to identify innovations and implement innovative marketing solutions for the whole portfolio of P&G brands, which are based on data and modern technology.  

The two-day conference consisting of keynote speeches and panel discussions will in total host more than 40 outstanding industry experts, agency representatives and publishers to share their experiences, inspirations and solutions on the Interact conference stages. This year’s speaker line-up was judged and decided by a Programme Advisory Board.  This independent board of industry experts reviewed over 80 global applications to decide the best content to feature in Interact 2019. Selected topics include Programmatic Audio & Voice Advertising, Addressable TV, Digital-Out-Of-Home, E-commerce, Brand Safety, Influencer Marketing and AI.  As part of the selected submissions, the following companies have also been invited to speak:   

  • Dominic Grainger, Chief Executive GroupM, EMEA,  
  • Anita Caras, Research Director, Verizon Media 
  • Liam Brennan, Global Director of Innovation, Mediacom 
  • Kristanne Roberts, Global Development Director, Kantar 
  • Dr Jochen Schlosser, Chief Strategy Officer, Adform 
  • James Brown, Managing Director EMEA, Rubicon Project 
  • Sofie Rutgeerts, Senior Digital and Innovation Analyst, SBS Belgium. 

The two-day conference will kick off with the results of IAB Europe’s annual AdEx Benchmark Study. This definitive guide to the state of the European digital advertising market will reveal the latest revenue stats and growth areas. 

“Every year, Interact gathers the greatest digital minds to analyse emerging trends; discover technological breakthroughs and introduce best business practices. This year, as we have experienced some of the greatest political and regulatory change in our ‘digital’ lifetime, it’s the perfect opportunity to see how this will shape and grow our industry. We’re delighted to co-host the event with IAB Poland in Warsaw, welcoming visitors to one of digital’s fastest growing and innovative digital hubs”. Townsend Feehan, CEO, IAB Europe.   

To review the first line up of Interact 2019 speakers, please visit SPEAKERS site.   

Registration for the event is open at: https://registration.interactcongress.eu and early bird ticket prices are available until Friday 12th April 2019