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IAB Europe Research Awards 2019 Winners

GRAND PRIX

WINNER

MeMo², Exterion Media

Outdoor Ad Impact Forecaster

ADVERTISING SOLUTIONS

WINNER

Annalect, Coop

Coop Agile Marketing Mix Modelling

HIGHLY COMMENDED

MEDIAMETRIE

The renewal of the model of Mediaplanning: how to improve prediction in a digital world.

AUDIENCE MEASUREMENT

WINNER

Gemius SA

#TrueSingleSource: gemiusPostBuy&AdReal – comprehensive cross-media solution with walled garden ecosystems included

HIGHLY COMMENDED

Hearts & Science, Adform, Audience Project, JP Politikens Hus

Time Spent With Brand (drives outcomes)

 

BEST USE OF RESEARCH BUDGET

WINNER

MeMo², Exterion Media

Outdoor Ad Impact Forecaster

HIGHLY COMMENDED

Annalect, Coop

Coop Agile Marketing Mix Modelling

BRAND ADVERTISING EFFECTIVENESS

WINNER

Havas Media, DBI

Text-mining as methodological approach to influencers evaluation

 

HIGHLY COMMENDED

MeMo² and Exterion Media

Outdoor Ad Impact Forecaster

CONSUMER ATTITUDES AND BEHAVIOUR

WINNER

Kantar

AdReaction: Getting Gender Right

 

HIGHLY COMMENDED

Annalect

Emotional response to ads on different platforms

DIGITAL ADVERTISING FORMATS

WINNER

Teads

Making 6 Seconds Count

 

HIGHLY COMMENDED

Verizon Media and Sparkler

Redefining the value of native advertising

 

RESEARCH AND DATA INNOVATION

WINNER

MeMo², Exterion Media

Outdoor Ad Impact Forecaster