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In the run up to IAB Europe’s Flagship event, Interact 2019, we will be sharing some top industry and Interact insights from some of our expert panellists and keynote speakers. For our first insight we chatted to Kristanne Roberts and Duncan Southgate from Kantar. We asked them what must-attend Interact sessions guests should attend (apart from their own presentation!), what industry trends they’re seeing and what industry developments they’ve been most excited about this year.

Kristanne Roberts, GLOBAL DEVELOPMENT DIRECTOR – BRAND LIFT INSIGHTS, KANTAR

Kristanne has a broad range of experience with global clients and measurement practices, gathered in various European and global roles in PR and market research. In the last 6 years with Kantar Kristanne has held various roles through from project management to sales, and is currently responsible for the development of Kantar’s digital campaign effectiveness tools for global markets. She is also now a member of IAB Europe’s Brand Advertising Committee. Based in London, she holds a BSc in Marketing from Lancaster University, and enjoys snowboarding when the seasons permit and photography as a pastime.

What will you be discussing at Interact? 

KR: I’ll be sharing best practice examples of digital creative and context working in harmony.

Apart from your own, what’s your must-attend session at Interact?

KR: I think Liam Brennan’s session on “Acting like a startup” will be an interesting one.

Why should people attend Interact?

KR: It’s a great opportunity for people to get a download of all the new thinking in digital advertising, and get a chance to get to know others in the industry.

What’s your 2019 industry buzzword? 

KR: Inclusion… & Diversity. Brands are starting to design for the edges and better represent their market, but more still needs to be done to achieve this, particularly as over 70% of consumers believe the way they are portrayed in advertising is completely out of touch.

What industry developments have you been most excited about this year?

KR: New methods are allowing us to break down the measurement walls and help marketers understand how to better optimise their media investments.

What do you feel is the biggest challenge to our industry?

KR: Connecting data in a GDPR world. As marketers demand for one version of truth continues to increase, overcoming the challenges of media silos within the bounds of GDPR is a key focus to achieve this.

What trends do you predict for 2020?

KR: A rise in the adoption of audio enabled devices will see more brands seeking to include audio in their brand toolkit.

Finally, have you visited Warsaw? If so, what’s your top tourist tip? If not, what are you most excited to do or see?

KR: I spent a few days in Warsaw looking around and the Neon Museum was the best gem for me. Really cool exhibition of Cold War era neon signs, with some great background history to the designs, use and preservation.

 

Duncan Southgate, GLOBAL BRAND DIRECTOR, MEDIA, KANTAR

Duncan has over 20 years brand, communications and media research experience gathered in various European, US and global roles with Millward Brown and Kantar. He is currently responsible for growing the company’s media effectiveness business and is based in Frankfurt, Germany. He has led award-winning studies on gender equality, Generation Z, video creativity, multiscreen marketing, mobile marketing receptivity and how digital share builds brands.

Duncan has appeared on conference platforms around the world including Interact and other IAB events in Mexico and Argentina. He’s also spoken at Cannes Lions, WARC, ESOMAR, ARF, MMA and ad:tech. He holds a B.Sc. in Mathematics and German from the University of Leeds, and the CIM’s postgraduate diploma in marketing and enjoys spending time with his two young sons.

What will you be discussing at Interact? 

DS: I’ll be exploring the varied roles which different digital contexts can play in building brands.

Apart from your own, what’s your must-attend session at Interact?

DS: I’m really looking forward to Anita Caras’ session about digital consumption in the moment

Why should people attend Interact?

DS: The Interact event always delivers a great combination of conference education, relaxed networking and fun (awards!).

What’s your 2019 industry buzzword?

DS: Connection. In particular, the power of synergistic connections across media to make a massive impact on campaign effectiveness.

What industry developments have you been most excited about this year?

DS: Maybe it’s a somewhat negative trend, but I like how the headwinds of GDPR have forced people to reconsider the power of contextual targeting.

What do you feel is the biggest challenge to our industry?

DS: Our gender equality learning shows that online campaigns perform less well among women. We need to urgently address this with more female-friendly digital media formats, campaign ideas and creatives.

What trends do you predict for 2020?

DS: With Amazon’s share of the advertising pie increasingly rapidly, I see more brands questioning how to develop and optimise campaigns which can simultaneously build brands and deliver instant sales.

Finally, have you visited Warsaw? If so, what’s your top tourist tip? If not, what are you most excited to do or see?

DS: I’ve only visited once before, and that was brief. Looking forward to a little more vodka tasting!

 

>> Check other speakers of Interact 2019 and book your pass now! <<