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MIXX Awards Categories

  • Brand Advertising Campaign – best use of digital advertising for brand building campaigns.

  • Direct Response / Lead Generation Campaign – best use of digital advertising for direct response or lead generation campaigns.  

  • Video Advertising – best use of video advertising that delivers a high level of consumer engagement.

  • Social Media – best use of social media that delivers a high level of consumer engagement.

  • Search Advertising – best use of search advertising that delivers a high level of consumer engagement.

  • Native Advertising – best use of native ad formats that align to the style and format of the surrounding environment that deliver a high level of consumer engagement.  

  • Branded Content – best use of original, entertaining or informational content that delivers a high level of consumer engagement.  

  • Responsive Display Advertising – best use of responsive display ad formats to enhance a campaign creative across screens.  

  • Virtual and Augmented Reality or other new technologies– best use of VR, AR or other new technology that delivers a highly interactive or engaging consumer experience.  

  • Campaign Effectiveness – digital campaigns that have achieved effectiveness by meeting and exceeding their stated objectives including  influencing the audience to impact brand (e.g. brand awareness, purchase intent) and sales metrics.

  • Programmatic Advertising – best use of automation or programmatic technology to enhance campaign effectiveness and consumer engagement.  

  • Integrated Advertising – best campaign that delivers high levels of consumer engagement across multiple screens and platforms (either across digital or digital integrated with offline channels).

  • Effective Use of Data – best use of data in clever or innovative ways to drive the effectiveness and success of a campaign.

Why enter?

  • Get your work recognised at a pan-European level
  • Get your work in front of industry leaders
  • Develop business opportunities
  • Benchmark your work against competitors
  • Inspire the community
  • Challenge and reward your team