Research Awards Jury Bios 2018-04-15T18:51:01+00:00


Paul Hardcastle

(Chair of the Jury)

Research Director


Paul works at Oath, a newly formed company owned by Verizon, who acquired Yahoo in 2017.  His main emphasis is on conducting primary, mixed methodology multi-country studies that have strategic importance for Oath.  He also provides guidance and expertise to the rest of the insights team on many disciplines including sales support, ad effectiveness and audience measurement (to name but a few).

Paul currently sits on both the IAB Europe Research Committee and UKOM Technical group, defining UK online measurement standards for the past 9 years.  He has been very much a part of the online research industry since its infancy, having held various insights positions at ITV, Business Week and Lycos.

Tony Evans

Director of Marketing Science: EMEA


Tony Evans is Director of Marketing Science: EMEA at Facebook. After studying Advertising and Marketing in London, Tony worked in both media agencies and full-service agencies including Zenith Media, BMP DDB, OMD and Mindshare.  He joined Facebook in January 2010 to lead the pricing and ad measurement teams, working to help clients understand how advertising on Facebook works in relation to other media channels.



Director of Advertising


Geir Jangås is the Director of Advertising in Schibsted Spain. Schibsted Media is a global media group with strong position in classified marketplaces and media. Over the last ten years Geir has occupied several positions in Schibsted, focusing on advertising products, sales and operations and responsible for building up Schibsted´s global programmatic business. Geir played a central role in Schibsted’s development as a leader in digital advertising and the transformation of a traditional media house into a global product and technology-oriented organization. Before he started in Schibsted he worked ten years as a Research Consultant and Research Manager.

Pawel Kolenda

Research Director

IAB Poland and Vice-Chair of the IAB Europe Research Committee

Pawel provides research solutions and marketing tools for the digital communication industry. His areas of expertise are ad spend, ad effectiveness and consumer behaviours. He is the leader of the Research Working Group and non-corporate leader of the IAB/PwC AdEx Task Force at IAB Poland, Vice-Chair of the Research Committee at IAB Europe, author of several publications and speaker at many conferences covering the online industry. Philosopher. He started his market research career over 20 years ago. His major area of interest is quantitative research. He has worked on more than 500 projects, mostly in Telecom, Finance, Media and FMCG sectors. The above mentioned include consulting, forecasting, insights and recommendations on brand launch and re-launch, crisis brand management and others. He worked for BASES Nielsen, MillwardBrown and local agencies. He entered into the online industry in 2008 joining team in research platform start-up with Grupa IQS research agency and Higher School of Social Psychology (SWPS). In 2010 he started working for IAB Poland.

Louise Twycross-Lewis

Senior Research & Social Insight Consulting Director

Wavemaker UK

Louise has over 18 years’ experience in media research, having held positions at Granada, Mirror Group Newspapers, IPC Media, MEC and Wavemaker.

She has led key projects including award-winning work on IPC’s Origin Panel, MEC’s research on personalised product placement (Project Slipstream) and multiple WM Momentum projects; Wavemaker’s proprietary purchase journey framework.

In her current role, Louise is responsible for providing quantitative and qualitative research solutions to Wavemaker clients and internal stakeholders, including new business projects. Her team at Wavemaker use and champion the use of digital, search, social and research data to generate insights to better understand consumers and their purchase decision-making.

Louise is passionate about media and research which is demonstrated through her work on the Media Research group (MRG) committee and the IPA’s Advanced Certificate. She is also an IPA Diversity Champion and a mentor on GroupM’s cross agency mentoring scheme.

Stephanie Matthews,

Commercial Audiences Manager,


As Commercial Audiences Manager for ITV, Stephanie is responsible for supporting the broadcast and digital commercial teams with consumer and market insights – to convert advertiser leads into revenue. She’s tasked with understanding behaviours around ITV’s digital advertising formats, including programme apps and VOD. Her career has spanned both Research and Marketing, across the UK and Australia, within a variety of industries including media (CH4, News Corp), travel, insurance and services.

Stephanie is a supporter for diversity and women in the media, and is an active member of a number of industry organisations including Head of Marketing at Bloom, Stonewall and the Media Trust. She’s a recent 2018 winner of WACL’s Future Leader Award.