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IAB Europe Research Awards 2019 Shortlist

Advertising Solutions

Gemius SA

#TrueSingleSource: gemiusPostBuy&AdReal – comprehensive cross-media solution with walled garden ecosystems included

Webranking SRL, Woolrich Europe

Boost your sales with weather forecasting

Annalect, Coop

Coop Agile Marketing Mix Modelling

MEDIAMETRIE

The renewal of the model of Mediaplanning: how to improve prediction in a digital world.

Audience Measurement

Gemius SA

#TrueSingleSource: gemiusPostBuy&AdReal – comprehensive cross-media solution with walled garden ecosystems included

Initiative Media, Unilever, Weborama, Tiburon

Pioneering market standards in viewability verification of digital advertising

 

Hearts & Science, Adform, Audience Project, JP Politikens Hus

Time Spent With Brand (drives outcomes)

 

Best Use of Research Budget

MeMo², Exterion Media

Outdoor Ad Impact Forecaster

Annalect, Coop

Coop Agile Marketing Mix Modelling

Brand Advertising Effectiveness

Havas Media, DBI

Text-mining as methodological approach to influencers evaluation

 

MeMo² and Exterion Media

Outdoor Ad Impact Forecaster

Annalect, Coop

Coop Agile Marketing Mix Modelling

Consumer Attitudes and Behaviour

Kantar

AdReaction: Getting Gender Right

 

United Internet Media GmbH, DCORE GmbH

In Quality We Trust – Insight Communities on the role of trust and quality for digital media

Havas Media

Concept Box – a first research focused on exploration of emerging content trends 

 

Kantar Polska

Gen Zet – story behind the generation

Annalect

Emotional response to ads on different platforms

Digital Advertising Formats

Teads

Making 6 Seconds Count

 

Verizon Media and Sparkler

Redefining the value of native advertising

 

Inskin Media, Lumen Research

Amplify: Planning for Attention
How high impact formats can supercharge your media plan

 

Annalect

Emotional response to ads on different platforms

Research and Data Innovation

Kantar

AdReaction: Getting Gender Right

Gemius SA

#TrueSingleSource: gemiusPostBuy&AdReal – comprehensive cross-media solution with walled garden ecosystems included

Havas Media, DBI

Text-mining as methodological approach to influencers evaluation

 

Havas Media, DBI

What had really happened on the internet, during the Polish Winter Expedition to K2

 

MeMo², Exterion Media

Outdoor Ad Impact Forecaster

BBC Global News

Science of Memory

[m]SCIENCE GmbH, Exactag GmbH

CROSSOPTIMISER – Connecting Online & Offline Marketing

 

MEDIAMETRIE

Data Profiling, the new AI solution that predicts Digital and TV profile for ad targeting