Research Awards Shortlist

BRAND ADVERTISING EFFECTIVENESS

Kantar Millward Brown KMB BrandLift: AOL, Cadbury Buttons ‘Memory Lane’
Publicitas The Format Effect Series

CONSUMER ATTITUDES & BEHAVIOUR

AOL AOL Content Moments
EDAA European Advertising Consumer Research Report 2016
Gemius gemiusAdReal™ Research – Breakthrough Transparency in the Online Advertising Industry (inc. video, display, programmatic, search, social & viewability)
OPTIMUM MEDIA DIRECTION SLU Measuring the emotional impact on Facebook
Quantcast The Customer Decision Journey Uncovered

CONSUMER DEVICES

Mediametrie Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement)
Mediametrie The Evolution of Mobile Internet Measurement

DIGITAL ADVERTISING FORMATS

Facebook Moving Pictures: The Persuasive Power of Video
Kantar Millward Brown AdReaction: Engaging Gen X, Y and Z
MeMo² Impact of Online Radio Advertising on Website visits and Brand Metrics
OPTIMUM MEDIA DIRECTION SLU Measuring the emotional impact on Facebook

ADVERTISING SOLUTIONS

Bannerconnect The exposure time research by Bannerconnect

Google & Enders Analysis

Programmatic TV’s European Evolution
Publicis Media GmbH The X that changes the Media World

RESEARCH AND DATA INNOVATION

Bannerconnect The exposure time research by Bannerconnect
IAB UK Measuring the ROI of offline sales
MEDIAMETRIE Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement)
Publicis Media GmbH The X that changes the Media World

AUDIENCE MEASUREMENT

comScore Video Metrix Multi-Platform: Unlocking Measurement of Video Audiences Across Smartphones, Tablets and Desktops
Dotmetrics – Fistnet d.o.o. Dotmetrics – Exclusive users
Gemius gemiusAdReal™ Research – Breakthrough Transparency in the Online Advertising Industry (inc. video, display, programmatic, search, social & viewability)
Mediametrie The Evolution of Mobile Internet Measurement
Mediametrie Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement)

BEST USE OF RESEARCH BUDGET

AdRoll AdRoll’s State of Marketing Attribution Report
EDAA European Advertising Consumer Research Report 2016
Publicis Media GmbH The X that changes the Media World
Reuters Tomorrow’s News