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IIAB EUROPE RESEARCH AWARDS 2018 WINNERS

Advertising Solutions

WINNER

comScore

Free Viewability

Advertising Measurement

WINNER

MEDIAMETRIE, NetRatingsMédiamétrie

Total Internet Audience in France

 

Brand Advertising Effectiveness

WINNER

Google, OMD, On Device Research, Essence, MediaLab

From On-device to Out-of-home: Measuring the whole picture of campaign effectiveness for Google

 

HIGHLY COMMENDED

Inskin Media, Research Now, Moat

Through the Eye and Into the Brain: From Viewability to Visual Engagement

Consumer Attitudes and Behaviour

WINNER

OMD EMEA

Retail Revolution: How Consumers Accept, Understand and Trust Artificial Intelligence

 

HIGHLY COMMENDED

Oath, Kantar Consulting

Exploration into how to build Brand Love – Brand Love Index in association with Kantar Consulting

Consumer Devices

WINNER

OMD Spain, Omnicom Media Group, Annalect

CROSSroads™: crossmedia and crossdevice measurement, real time, of audio-visual contents and related behaviour

Digital Advertising Formats

WINNER

Oath, Pilot, Virao

User Insights From Another Reality

 

Research and Data Innovation

WINNER

BBC Global News Limited

SOE Toolkit